KATUN CORP EXPANDS PRODUCT LINE

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KATUN CORP EXPANDS PRODUCT LINE

 user 2007-02-19 at 1:24:00 pm Views: 35
  • #17750

    Katun corporation expands overall product offering
    Growing product offering meets needs of both existing customers and new channels.
    Katun
    Corporation, the world’s leading alternative supplier to the office
    equipment industry, announced plans to significantly increase the size
    of its overall product portfolio during 2007. Katun expects to
    substantially increase its product offerings during 2007. Numerous
    product introductions are scheduled for new channels, including
    workgroup laser printer parts and supplies, and high-speed production
    printing parts and supplies for popular models.As part of this
    expansion, the company also expects to introduce new colour products
    designed to meet the growing demand for colour copier and printer
    supplies, as well as significant products for monochrome digital
    copier/printers.’Katun has always focused on delivering the best
    quality and value to our customers,’ said Bob Barr, vice president of
    marketing.’One way to deliver value is through a product offering that
    provides depth and breadth in digital imaging, and this expansion
    continues with that goal in mind’.'At the same time, we continue to
    emphasise quality’.'Each Katun Performance product we introduce will
    offer proven, tested OEM compatibility and significant value compared
    to OEM-branded products’.This product expansion is supported by Katun’s
    continued investment in its already extensive distribution
    capabilities.With a global distribution network that includes
    facilities in 20 countries, next day delivery options in many markets,
    and a personalised product program, Katun’s goal is to ensure the
    highest levels of stock availability for our dealer and distributor
    customers worldwide.Later this year Katun also anticipates launching
    highly sophisticated and unique print and supply management software
    solutions that will help office equipment dealers increase their sales
    and service productivity and revenue, and at the same time enable end
    users – through use of these software solutions – to reduce their
    overall print and copy costs.The longtime leading supplier of
    OEM-alternative products worldwide, Katun’s 90,000 square foot research
    and development annex is at the very core of the Katun Performance
    brand commitment to provide customers with the best value.There, Katun
    products are tested to ensure they provide OEM-equivalent
    performance.In addition to testing against their own stringent
    performance criteria, Katun has recently begun testing select toner
    products against ISO/IEC 19752:2004 standards, to further verify each
    product provides OEM-equivalent or better yields.In each case, the
    tests show that Katun Performance toner provides yields equal to or
    better than the OEM-stated yield for the applicable models.