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 user 2007-02-27 at 12:08:00 pm Views: 60
  • #17629

    Xerox Rolls Out Seven New Products Starting at $499, Bolsters Distribution to Reach Small, Mid-Size Businesses
    IT resellers to sell full Xerox office line of printers, MFPs;
    Incentives, services, software tools expanded for agents, resellers

    Fla., Feb. 2007 — Meeting with 800 resellers and independent agents
    for its first distribution partner summit, Xerox Corporation (NYSE:XRX)
    today rolled out a suite of seven new products and services for
    expanded sales channels. The target: a $44 billion market opportunity
    in the small and mid-size business (SMB) market*.The company announced
    three color printers, two color multifunction devices and two fax
    machines at prices starting at $499 and speeds from 5 pages to 42 pages
    per minute. Complementing the new technology are document management
    solutions, services and software specifically designed to boost profit
    for distribution partners while reducing costs and increasing
    productivity for small and medium-sized offices, such as medical
    clinics, law offices and independent real estate agents.Xerox is
    simultaneously making its most significant investment in resellers and
    independent agents since it launched these channels.
    “We now have
    the right products and channel programs to serve the fast-growing SMB
    market. Customers have more Xerox offerings to choose from and more
    ways to buy them,” said Xerox Chairman and CEO Anne M. Mulcahy. “We are
    becoming a partner-centric company, bringing a broader array of
    offerings and revenue growth opportunities to value-added resellers and
    independent agents. Our commitment is to be the best partner in the
    document domain.”

    Distribution expansion
    addition to expanding its line of low-end printers and MFPs that print,
    copy, scan and fax, Xerox will for the first time offer its full office
    product line through a set of accredited resellers with specialized
    expertise in document management and information technology. Qualified
    partners will become certified to sell higher-end systems that handle
    letter-size and 11″x17″ documents at up to 90 ppm in black-and-white
    and 50 ppm in color. The company is also recruiting resellers to offer
    advanced document solutions such as scanning, storage and assessment
    services. These initiatives will draw from a targeted group of about
    600 top IT resellers in the U.S.At the same time, Xerox is enriching
    its agent channel by adding several new elements, including access to a
    wider array of accounts previously served exclusively by the Xerox
    direct sales force. Enhanced incentive plans, new revenue growth
    opportunities, and increased marketing, training and support will be
    available to all agents. A tiered program will be offered to qualified
    agents who expand their sales teams and meet or exceed performance
    targets.Approximately 70 percent of Xerox’s North American equipment
    installs are generated through channel partners, accounting for about
    40 percent of equipment revenue.

    Affordable products
    with the expansion of its distribution capacity, Xerox debuted its
    largest launch ever of affordable desktop color printer and
    multifunction products for small and medium-sized businesses.
    * The
    Xerox Phaser™ 6360, with speeds of up to 42 ppm in color and black and
    white, is the world’s fastest letter-size color laser printer. It
    supports Xerox’s CentreWare® Web desktop management software, which
    allows IT administrators or office workers to remotely manage a fleet
    of systems. Pricing starts at $1,399.
    * The Xerox Phaser 8560 color
    printer is built on Xerox’s patented solid ink technology. It’s
    cartridge free, generating 90 percent less waste than other printers in
    its class. It prints up to 30 ppm with an industry-leading
    first-page-out time as fast as 5 seconds. The Phaser 8560 starts at
    $799. It is also available as a multifunction device – the Xerox Phaser
    8560MFP, which adds copying, scanning and faxing, starting at $1,499.
    The Xerox Phaser 6115MFP is a $799 desktop MFP that brings advanced
    features and high-quality color to small businesses. It prints up to 5
    ppm color and 20 ppm monochrome and offers 2400 dpi print quality.
    The Xerox Phaser 6180 color laser printer starts at $499 and runs at
    speeds up to 20 color pages per minute and 26 ppm in black and white.
    With Xerox’s Emulsion Aggregation High Gloss toner, it delivers vivid
    600x600x4 dpi color output, continuous tones, and Pantone-certified
    accurate colors.Other products include the Xerox FaxCentre™ 2121 and
    FaxCentre 2218 designed for small to medium-sized businesses and
    workgroups with mid- to high-volume faxing needs. They are priced at
    $999 and $1,799, respectively.

    SMB solutions and services
    also launched several new and enhanced office assessment services,
    software tools and pricing programs for distribution partners and SMB
    customers.The company enhanced its Xerox Office Productivity Advisor
    tool and developed a streamlined version called QuickXOPA. These
    Web-based tools help partners provide customized recommendations to
    reduce costs based on printing patterns.Two complementary assessment
    tools from software provider Print Audit are available to Xerox agents.
    Print Audit’s Rapid Assessment Key enables agents to simply connect a
    USB key to a PC and gather meter reads from all networked printing
    devices at a customer location. The second tool, Print Audit Assessor,
    is software that tracks a customer’s print environment, including who
    is printing, what kind of documents are printed, and how much is
    printed.Xerox is also making its PagePack™ cost-per-page pricing
    program available to sales agents. This tool allows partners to offer
    flexible, affordable monthly service and supplies contracts based on
    how many pages their customers print.