CHASING CASH WITH CONSUMABLES…..

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CHASING CASH WITH CONSUMABLES…..

 user 2007-02-28 at 11:34:00 am Views: 46
  • #17836

    Chasing Cash with Consumables at HP, Canon, Epson, and Lexmark
    The
    four major printer OEMs (HP, Canon, Epson, and Lexmark) rely on
    supplies revenue to sustain their revenue and profitability over the
    long term. OEMs sell many printing products, particularly entry-level
    models, at a loss and then expect to recoup the lost revenue through
    supplies sales. In this report, Lyra leverages its deep understanding
    of ink jet and laser printing market dynamics to provide industry
    executives and financial analysts with a complete view of OEM supplies
    revenue and an understanding of the trends that impact OEM
    profitability.

    In 2005, both HP and Lexmark derived similar
    shares of their supplies revenue from sales of desktop ink jet
    cartridge (53 percent each) and laser cartridges (40 percent and 43
    percent respectively). The picture is quite different for Canon and
    Epson. Laser cartridge sales drove much of Canon’s supplies revenue in
    2005. Although Canon has a strong presence in the laser printer market,
    ink jet cartridges accounted for less than one-quarter of Canon’s
    supplies sales in 2005. Epson is second only to HP in worldwide ink jet
    printer installations and worldwide desktop ink jet cartridge sales but
    has less of a presence in the laser market.

    Supplying the
    Profits: Chasing Cash with Consumables at HP, Canon, Epson, and Lexmark
    examines each company’s 2005 revenue in detail. With over 50 figures
    and five chapters, the report provides an understanding of the trends
    that impact OEM profitability. Purchase this report today to find out
    which vendors have been most affected by the sale of aftermarket
    cartridges, how much revenue was generated from the sale of color laser
    versus monochrome laser cartridges, and how much branded media has
    contributed to each company’s supplies revenue.