*NEWS*LEXMARK’s NEW DIST. CYBERSTAR INDIA

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*NEWS*LEXMARK’s NEW DIST. CYBERSTAR INDIA

 user 2007-03-05 at 12:11:00 pm Views: 49
  • #17373

    Cyberstar to expand Lexmark business in India
    The
    Bangalore-based distributor Cyberstar Infocom is all set to take off
    Lexmark printer movement across the country using their existing 22
    office locations for stocking and invoicing.Emphasizing the new channel
    strategy Raj Rathi, MD said “Cyberstar is happy to continue the
    relationship with existing Lexmark regional distributors who have shown
    interest like Premier Computers-Bangalore, Galaxy Computech in Kolkata,
    Microart and General Electronics in Mumbai, Dikibi of Pune, Softek in
    Delhi, Shanti Business Centre, Jaipur and also with Lexmark Diamond
    Partners like Ankita Electronics in Bangalore, Rose Computers Mumbai
    and Radha of Cochin.”Cyberstar is also looking out for exclusive
    partners for distributing printers and supplies in locations where
    Lexmark had not appointed any partner earlier. Cyberstar is also keen
    to tie up with corporate resellers in all the locations with a
    commitment to protect the account for each of the corporate partners.
    “We want to make sure that our partners are profitable and hence we
    would like to give them exclusivity status,” elaborated Raj.
    Cyberstar would focus on entire range of Lexmark product categories
    like mono and color laser printers, MFD, AIO, inkjet and supplies with
    separate product strategy.Cyberstar confirmed that Lexmark will
    continue with all its earlier commitments and programs implemented for
    the Indian market such as LexExpress, onsite service and replacement.