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 user 2007-03-13 at 10:54:00 am Views: 58
  • #17774

    FINALLY! Printer manufacturer starts ink price war
    Kodak is getting into the consumer printer market – in a big way.What is the #1 complaint people have about inkjet printers?
    1. Is it the prrice of the printer?
    2. Is it the quality of the prints?
    3. Is it the longevity of the prints?
    4; Is it the price of ink?
    and to a lesser extent, the price of photo paper.
    who is seeing the squeeze in their film and silver halide printing
    business, has decided to do something about it.Given the domination of
    the inkject printing market by heavyweights such as Canon and Epson,
    followed by HP, Lexmark, Brother et al, why would people buy the new
    Kodak printers? I mean, everyone claims long life for thier prints, the
    printers are all reasonably priced (unless you want to print bigger
    than 8.5″x11″) – so how will they break into the market and get market
    share? Simple.By giving people what they want – at a (more) reasonable

    Let’s take a look at some prices.
    Canon 4×6 PhotoPaper Plus, 120 sheet pack $11 at Newegg (MSRP $14)
    Canon CLI 8 cartridges: $11.99 each, and you need six, for a full new set.
    based on my experiences, you can print about 150 4×6′s on a canon
    printer before you run out of PC,PY and PM, and get to half capacity of
    C&M, and a quarter of B… so 150 4×6′s use 3+2x.5+.25 cartridges -
    that is 4.25 cartridges @ $12 each – or about $51 for ink. Scaled to
    120 pages, that’s $40.80 for the ink needed to print 120 4×6′s.. now
    add $11 for paper, giving us a cost of $51.80 for 120 4×6′s – that’s
    0.432 per print.From friends who run Epson printers, I gather their
    prints cost 1.5x-2x as much once all is said and done, and
    HP/Lexmark/Brother supposedly end up costing up to $1 per 4×6 print if
    you are not careful.

    Costco prints for around $0.10 per 4×6.
    Kodak is bringing out a line of Easyshare photo printers priced between
    $149 and $150, with supplies packaged in a way consumers will easily
    understand – including the paper and the ink in a handy package, and
    showing the cost per print right on the package!The Easyshare 5100
    starts at $150, and it is a multi-function unit that can print, scan
    and copy – and is PictBridge compatible.The Easyshare 5300 at $250 adds
    a 3″ color display and memory slots, and allows for viewing and
    cropping on the printerThe Easyshare 5600 at $300 has a 2.4″ display,
    fax support, automated document feeder for the scanner, and a duplexer
    for double sided printing.The 180 print “standard” paper+ink package
    will cost $17.99MSRP, so even if you pay full MSRP, your per print cost
    will be $0.10The higher quality paper based package will have 135
    sheets of the thicker paper for $19.99, or $0.15 per print.I am certain
    Epson, Canon et al are NOT going to be happy about this.I am equally
    certain that other manufacturers paper and ink prices will tumble -
    because if they don’t, they will lose market share in a BIG way.So much
    for the suspected price collusion between printer manufacturers. All it
    takes is a new entrant to the market, or one member of a hypothetical
    cartel to break ranks – and the market will decide. This is how the
    market is supposed to work.

    Now don’t take this to mean that the Kodak prints will be sub-standard.
    probably has more experience in making photographic prints than the
    rest of the printer manufacturers put togeather; and their new printers
    will use MEMS technology print heads and pigmented inks.I can’t wait to
    try them.Speaking as a photographer, you can bet I will be checking out
    these printers, and the quality of the prints.Let the ink+paper price
    wars begin… :-)