*NEWS*PRINTER USERS IN THE DARK ABOUT CLR

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*NEWS*PRINTER USERS IN THE DARK ABOUT CLR

 user 2007-03-14 at 10:37:00 am Views: 44
  • #17626

    Printer users in the dark about color
    Many
    printer users do not know the differences between inkjet and laser
    printers, the latest research has revealed.A survey into printing
    carried out in London by Konica Minolta revealed that only 20 per cent
    of respondents knew whether a laser or inkjet printer was most
    expensive.Further to this 89 per cent of respondents were unaware that
    ten full-colour A4 photo images could be printed off in one minute on a
    laser printer. According to the research, almost half thought that the
    time taken for this was between three and seven minutes.The research
    also revealed that most people shy away from using colour in the
    workplace, with only nine per cent using it for invoices and 11 per
    cent choosing to liven up their brochures with a splash of colour.”It’s
    astonishing that so many still people don’t realise just how much money
    they could save by using a cost effective colour laser instead of an
    inkjet,” said Oscar Rook, UK marketing director, Konica Minolta
    printing solutions.”It’s also surprising that businesses aren’t aware
    of the real financial benefits that could be achieved through printing
    things like brochures and invoices in colour. This is a real wake-up
    call to the industry. We all have to do a better job of letting printer
    users know that colour matters.”