*NEWS*RICOH CHOOSES CHANNEL FOR PRINTERS

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*NEWS*RICOH CHOOSES CHANNEL FOR PRINTERS

 user 2007-03-26 at 10:02:00 am Views: 72
  • #17575

    Ricoh chooses channel for printers
    Decision was made by Ricoh Asia Pacific.
    Printer
    and copier specialist Ricoh has appointed its first two distributors in
    New Zealand for printers, IT Wholesale and Morning Star.Sales of
    Ricoh’s printers has up until now been through a direct sales model
    with six supporting branches nationwide.The company’s printer channel
    manager, Max Wong, says the decision was made by Ricoh Asia Pacific to
    increase the focus on printer sales to complement its already
    successful copier business.“The copying business has hit a bit of a
    slow down in growth, so it was decided to make our printer division a
    larger part of our business. Rather than chase down resellers, it was
    decided that it was easier to use distributors.”It became clear that to
    fulfil Ricoh’s long-term printer objectives, we needed to embark on a
    distribution partnership. This would enable us to achieve both greater
    market reach, as well as being manageable for our current internal
    systems and staff,” he says.Wong was appointed printer channel manager
    for Ricoh a year ago, having worked at Tech Pacific for six
    years.Victor Ho, group product manager for Morning Star says the
    company is delighted to have a printer brand on board.“I knew Max
    [Wong] from previous dealings, and with our range of notebooks and
    other products we are looking to complement each other.”Ho says Morning
    Star has previously sub-distributed printers through Ingram Micro, but
    has been looking for a printer brand to add to the stable.“We were
    missing a printer brand and this deal with Ricoh is important to
    us.”Wong says going through distribution partners is one way to drive
    the business and succeed in the New Zealand market.“From Ricoh’s
    perspective, the decision to partner with IT Wholesale and Morning Star
    was due to their ability to provide high levels of value added services
    to the reseller channel, while providing Ricoh with an unquestioned
    level of focus, market knowledge and resource,” Wong says.The Ricoh
    copier range will continue to be sold exclusively through the
    traditional direct sales force and copier channel.