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 user 2007-04-13 at 11:04:00 am Views: 47
  • #17850

    Cartridge World Announces Expansion into Israel
    April  2007 -
    Emeryville, CA – Cartridge World, the world’s fastest growing ink cartridge
    refill franchise concept, has announced its expansion plans for Israel. The
    company has announced that it has awarded the Master franchise rights to Israel
    to Ronny Frydberg and Ofer Heilig.

    Ronny Frydberg brings to Cartridge World over 25
    years of business experience from Hewlett Packard Israel, where he served as
    Chief Financial Officer and was responsible for all financial and fiscal
    management aspects of company operations with over $400 million in annual
    revenues and 800 employees. Ofer Heilig also brings significant technology and
    business experience from both Hewlett Packard and Compaq where he managed the
    channel sales team and helped rebuild HP’s printer channel.

    Coming from the printer manufacturing side,
    Frydberg and Heilig bring with them extensive knowledge of the printers they
    serve from both the manufacturing and the service side. “I am excited to join
    the Cartridge World team and look forward to utilizing my experience and
    knowledge of printing technology to increase Cartridge World’s visibility
    throughout Israel,” said Heilig.

    Cartridge World, which opened its first franchise
    location in Adelaide, Australia in 1997, is the first retail cartridge
    refilling concept to take on manufacturing giants such as HP, Lexmark and Canon
    while offering cost-saving solutions for consumers and businesses on the
    traditionally inflated costs of printer cartridges.

    “With more than 1,400 stores across 36 countries,
    it is clear that consumers and businesses have an appreciation for alternatives
    to expensive ink and toner cartridges,” said Burt Yarkin, CEO of Cartridge
    World North America. “Having grown to 550 stores in three years, the quick
    success of Cartridge World throughout the United States proves that the company
    is ready to expand into the Israeli markets.”

    Cartridge World refills empty ink and toner cartridges
    for inkjet printers, laser printers, fax machines and photocopiers with top
    quality, brand-specific ink and toner and at the same time offers consumers and
    businesses up to a 50 percent savings, a money back service guarantee and helps
    the environment by keeping used cartridges out of landfills.

    “Cartridge World is an example of a perfect retail
    model that is able to cross cultures,” Yarkin added. “There are billions of
    printers and office equipment around the world—all will eventually need
    replacement ink and toner. We offer entrepreneurs a proven business model that
    has international brand awareness. For consumers and businesses, Cartridge
    World offers a safe, less expensive option for their increasing ink and toner

    Cartridge World has recently expanded into the
    countries of India, China, the Philippines, Vietnam, Malaysia and the
    Caribbean. The company is also seeking Master Franchisees for Japan, Thailand,
    Southern China, and Taiwan.

    About Cartridge World
    Emeryville, CA-based Cartridge World is the world’s
    fastest growing ink and toner refilling retailer in the $80 billion printer
    cartridge industry. The company refills empty ink cartridges and remanufactures
    empty toner cartridges for inkjet printers, laser printers, fax machines, and
    photocopiers with top quality, brand-specific ink and toners; It offers
    consumers and businesses a more affordable option to buying new, provides a
    100% satisfaction money-back guarantee and helps the environment by keeping
    cartridges out of landfills. Voted #1 in the category of toner replacement
    services by Entrepreneur Magazine Franchisee 500, Cartridge World has more than
    1,400 franchised retail locations in 36 countries. Cartridge World North
    America was founded in 2003. There are currently 550 locations open in the
    United States, with 800 locations expected by the end of 2007. For more
    information call (888) 99-REFILL or visit http://www.cartridgeworldusa.com.