*NEWS*LEXMARK CLOSES DOWN INDIA OPERATION

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*NEWS*LEXMARK CLOSES DOWN INDIA OPERATION

 user 2007-04-24 at 11:50:00 am Views: 52
  • #17891

    Lexmark to work aggressively in India
    After
    closing down its operations in India, Lexmark International has
    formulated its plans that will help the vendor in expanding its
    operations in the country through its distributor Cyberstar
    Infocom.South Asia, Lexmark International, Lorrainna Chew said,
    “Lexmark will continue to provide strategic direction and support for
    operations in India through its South East Asian headquarters in
    Singapore.”This has clearly defined the fact that closing down the
    direct operations in India, will not affect the company’s market share.
    In fact, the vendor is keen on working aggressively here in sync with
    the channel partners spread all across the country.Elaborating more on
    its marketing strategies, Chew stated, “The full distribution-based
    model will allow Lexmark to maintain its high levels of customer
    satisfaction as, we aim to fully utilize our distributor, CyberStar’s
    strong distribution network.”The vendor already has the expertise and
    experience in providing after-sales service and has subsequently
    delivered the highest level of customer satisfaction among the ASEAN
    countries. Thus, Lexmark customers will continue to get the same level
    of service through the existing arrangement in India.Speaking on the
    Lexmark’s business operations, Managing Director, Cyberstar Infocom
    Limited, Raj Rathi explained, “Cyberstar will embrace ahead the effort
    put in by Lexmark team in the Indian market. We are also committed in
    maintaining and strengthening the channel created by Lexmark over the
    period of time in India.”The distributor along with the support from
    the vendor is now looking for exclusive partners for distributing
    Lexmark printers and supplies in varied locations across IndiaIndia.On
    being asked about any new plans regarding its operations in IndiaIndia,
    Chew replied, “Our priority is to provide our customers in India with
    more efficient and effective services. In addition to this, we are keen
    on increasing our focus on the SMB segment all across the country.”