HP:SUPER-SIZES CONSUMER INK CARTRIDGES

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HP:SUPER-SIZES CONSUMER INK CARTRIDGES

 user 2007-04-24 at 12:10:00 pm Views: 45
  • #17898

    HP Super-Sizes Consumer Printer Cartridges
    HP Overhauls Printer Cartridge System ,New System Adds Jumbo Sizes
    Hewlett-Packard
    said on Tuesday it will be gradually changing the way the company
    delivers its inkjet cartridges by instituting three new color-coded
    categories and a lowered, two-tiered pricing scheme for its inkjet
    printer cartridges. Gone will be the days of the standard printing
    system, where consumers bought a standard cartridge size using the
    conventional HP two-digit numbering system. HP now says that numerical
    identification will be revamped, and consumers will have a choice of
    the size of their cartridges.As part of an ongoing rollout that will
    continue through the remaining year, HP will introduce standard, value,
    and specialty cartridges—each labeled with a blue, green, and red
    color-coded system, respectively—in various retail stores and online,
    all in the hopes of offering its customers a simplified shopping
    experience, more choice, and greater value, the company said.According
    to Pradeep Jotwani, senior vice president of HP’s Supplies, Imaging,
    and Printing Group, the changes are nothing less than a total revamping
    of the way HP offers it supplies, as well as an admonition that not
    everyone has the same printing needs.It may also mean that the company
    is starting to feel the sting from various third-party inkjet cartridge
    companies that continue to sell HP-compatible ink cartridges for
    substantially less money.”We’re trying to do three things here,”
    Jotwani said. “We want to give consumers more choice, more value, and
    we’re trying to simplify the shopping experience, particularly in a
    world that is a hybrid online and offline world.”"Before, the way we
    were doing it, we offered one black and one color cartridge to
    consumers,” Jotwani added, “with no choice within the printing system.
    We were trying to meet both subsets with one cartridge.”With its new,
    streamlined offerings, Jotwani says that HP is now recognizing that
    there are in fact two large clusters of cartridge buyers: “one set of
    people who want access to printing, but who don’t print that much—once
    or twice a week,” Jotwani said.For these more price-conscious
    consumers, HP is offering its standard cartridges (blue packaging),
    which the company says have a lower purchase price of $14.99.Then
    there’s another cluster that prints a lot: 7,000 plus pages a month,”
    Jotwani said. “They also want reliable, high-quality printing, but
    they’re focused on cost per page, not per cartridge.”For that subset,
    HP will offer higher-yield, value cartridges (green packaging) that
    will be priced at around $30 a box, the company says. This line will
    include new high-yield “XL” cartridges that HP says will provide
    customers with approximately 30 to 45 percent savings on a
    cost-per-page basis, print up to three times more pages, and require
    fewer cartridge replacements compared to standard cartridges.A third
    cartridge type, or specialty, will come packaged in red boxes and be
    aimed primarily at users who want to print the highest-quality photos
    possible. Those cartridges will be priced at about $25, and will print
    approximately 150 photos each.Alongside these changes, HP is also
    initiating a revamped two-digit cartridge identification system, which
    will be used throughout the HP inkjet cartridge line, as well as
    updated point-of-sale materials such as new ink selection guides.While
    the company currently uses a two-digit cartridge-naming scheme for most
    of its inkjet cartridges, the new system will expand that method,
    absorbing some of the popular cartridge numbers in the blue, green,
    red/normal XL scheme, HP said.