LYRA:UNEARTHS PRINTING COLOR CONFUSION

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LYRA:UNEARTHS PRINTING COLOR CONFUSION

 user 2007-05-10 at 1:00:00 pm Views: 78
  • #18247

    Lyra research unearths colour printing confusion
    May
    2007 — Newton (MA): Lyra Research and Recharger Magazine’s latest
    survey has revealed that the average printer user is out of touch with
    actual printing costs.Survey respondents were asked to share their
    perceptions regarding the cost of colour printing compared with the
    cost of printing in black-and-white. They were asked if colour printing
    costs the same as black-and-white printing, or if it costs two times,
    three times, four times, five times, or more than five times as much as
    the cost of black-and-white printing.When asked about the cost of
    colour printing, 18 percent of respondents were unsure or did not know.
    Only seven percent of respondents said that colour printing costs four
    times as much as black-and-white printing, which is generally believed
    to be closest to the correct answer.And 15 percent of respondents said
    that colour printing costs the same as black-and-white printing, while
    39 percent said they think it costs twice as much.Lyra suggests that
    its findings indicate an opportunity for aftermarket supplies vendors
    to educate business users about the costs of colour printing while
    promoting their products as lower-cost alternatives.