*NEWS*HP IS DUMPING LASER PRINTER PRICES

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*NEWS*HP IS DUMPING LASER PRINTER PRICES

 user 2007-05-10 at 1:07:00 pm Views: 63
  • #18186

    HP is dumping laser printer prices
    May 2007HAVE YOU checked out the prices on low-end HP laser printers recently?
    It’s
    clear HP is clearing the shelves of inventory, but for what is an
    interesting question.Does it roll out an under $150 laser printer with
    a faster engine for the low-cost market to slug it out with Lexmark and
    the Japanese printer makers? Drop prices on colour laser printers?All
    the Big Boxes are selling the HP 1020 (15PPM) for $99.99 ($100) this
    week a far cry from the list price of $184.99 and significantly
    discounted from the $129.99 ($130) alternating week sales price they
    were offering a few months ago. The price undercuts the $129.99 ($130)
    “rebate price” on the 12-ppm HP1018 printer over at Staples, but you
    can get an HP1018 direct from HP’s website for $64.59 after a mail-in
    rebate.Let’s think this through. You buy the printer direct from HP for
    $129.99. They ship you the printer. You cut off the UPC bar code, fill
    out the form, and mail it back to get a $64.50 check some time in the
    future. And this costs HP how much out of that $64.50 check to
    process?Of course, HP gets to keep some of that money since not
    everyone will fill out the rebates on time, but if Best Buy and Staples
    can figure out the “instant rebate” concept, surely HP can, hmm? But HP
    has figured out instant rebate on its website for the HP1020 plus free
    standard shipping, so the real reason is the marketing people need to
    justify their salaries this month.I’m surprised it has taken HP this
    long to start dropping the prices on its low-end lasers. I may get one
    this weekend just so I can junk my trusty-but-power-hungry HP LaserJet
    4 I got for free a couple of years ago. With the exception of a little
    duct-tape to keep the back cover in place, it has continued to reliably
    crank out pages for several years, with no preventive
    maintenance.However, when it starts its initial warm-up, the lights dim
    in my office, it take about a minute or two for the first page to spit
    out, and it clicks and cracks and throws off a lot of heat. I forget
    the exact numbers, but it takes something like 300 watts or so to warm
    up, as compared to 180 or so for the 1020, plus quick first page print
    and virtually no power consumption when it is idle. So, less heat, less
    power, faster printing both on first-page and sustained. I’ll call it
    my “green” contribution for the month and shop for some solar panels
    next month so I can be like Mike (Magee).If I change my mind before I
    go shopping this weekend, I may sit on the fence and wait for the
    HP1022 (19 ppm, covered paper tray) to drop in price. It’s currently
    loitering at $199.99 ($200) on HP’s website, but you’ll likely see some
    discounting on it in four to six weeks as the 1018/1020s clear out.