OKI:TO REVERSE SHRINKING CHANNEL PROFITS

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OKI:TO REVERSE SHRINKING CHANNEL PROFITS

 user 2007-05-15 at 1:57:00 pm Views: 45
  • #18200

    OKI to “reverse shrinking channel profits”
    10
    May 2007 — Mount Laurel (NJ): Oki Data Americas, part of OKI Printing
    Solutions, has launched ProfitOPS, a new partner alliance designed to
    reverse shrinking channel profits.The launch is said to increase the
    company’s investment in the channel “by more than 100 percent,
    introducing a strategic business planning tool for channel partners
    with upfront discounts”.Greg Van Acker, VP of US sales, said: “After 35
    years of working loyally with the channel, we took a fresh approach and
    developed an entirely new partnership concept that will deliver profits
    back to printing and give our channel partners a proven business
    planning methodology to grow their overall business again.”We’re not
    revising or expanding existing programmes that don’t work in today’s
    business climate. ProfitOPS is an aggressive solution to margin
    compression and eroding profits developed strategically as if we were
    entering the market for the first time.”According to Stewart Krentzman,
    president and CEO of Oki Data Americas: “Oki Data has never been better
    positioned to lead change in the channel and drive partner
    profitability. We have a full-line product portfolio backed by
    exceptional customer service and support and, for those solution
    providers willing to make the commitment, a world-class business
    planning blueprint that will drive long-term growth beyond their
    printer business.”