INK PRICES STINKS SAYS ’THINK’ TANK

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INK PRICES STINKS SAYS ’THINK’ TANK

 user 2007-05-25 at 1:55:00 pm Views: 58
  • #18050

    Ink price stinks, says ‘ThINK’ tank
    The
    price of printer ink is far too high according to a survey of American
    consumers, many of whom choose to print at work to save cash.The
    Kodak-commissioned survey found that around 60% of people who own a
    home printer believe printer ink is expensive.Almost 50% of respondents
    said they would print ‘more or differently’ if ink cost
    less.’Americans’ ink problems stem from the fact that people believe
    the price of ink just stinks,’ concluded Dr Will Miller, a
    self-proclaimed ‘ink shrink’.To reduce ink use, a quarter of those
    polled say they print at other locations, such as a ‘friend’s house’,
    instead of at home.What is more, 36% of parents surveyed admitted that
    they limit their children’s printer access and use, to save on ink.The
    survey, dubbed ‘thINK’, refers to the habit of ‘ink sneaking’,
    described as a relatively new office phenomenon, ‘reminiscent of the
    once common practice of stealing office pens’.The poll, by Braun
    Research, was conducted in March based on a 26-question,
    telephone-based interview of 1,000 people aged 18 or over.Analysing the
    survey results Miller concluded that the typical consumer fits into one
    of three ‘ink personalities’: squirrels, squids or snakes.The squirrels
    are consumers who are ‘conscientiously concerned about conserving
    ink’.Squids are those unconcerned about wasting ink and with a ‘strong
    likelihood to print whatever, whenever’.While, the ‘snakes’ are
    described as those who print personal documents away from home or
    ‘having others print for them’.For those curious about which category
    they fall into Kodak has set up a quiz at http://www.inkisit.comKodak
    commissioned the survey to help publicise its claim that its new
    all-in-one inkjet printers will save consumers 50% on their printing
    compared to ‘similar consumer inkjet printers.