*NEWS*CANON USA USES TENNIS STARS FOR ADV

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*NEWS*CANON USA USES TENNIS STARS FOR ADV

 user 2007-05-29 at 2:37:00 pm Views: 41
  • #18068

    Canon USA uses tennis star in PowerShot advertisement
    In
    news which may be of interest to users of Canon laser toner cartridges
    and Canon printer cartridges, Canon USA has announced the launched a
    new advertising campaign featuring Maria Sharapova.In order to promote
    the PowerShot SD750 Digital Elph camera, Ms Sharapova will appear in
    two advertisements, dubbed Dolce and Banter, reports
    LetsGoDigital.”This campaign continues to reinforce Maria’s connection
    with the brand,” said Yuichi Ishizuka, senior vice president and
    general manager of the Consumer Imaging Group at Canon USA.”For the
    third instalment of our campaign with Maria, we wanted to show how
    passionate she is about taking pictures with her Canon PowerShot,” he
    added.To be shown over a number of formats – including print and
    television – the campaign will be launched before the Roland Garros,
    French Open begins on May 27th.The French Open became established as a
    tournament for French nationals in 1891, which may be of interest to
    users of Lexmark printer cartridges and HP printer cartridges.