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 user 2007-06-20 at 11:12:00 am Views: 55
  • #18243

    Google’s drive for clean future
    is backing fuel-efficient, hybrid cars as part of a plan to make the
    entire firm carbon neutral by 2008.The company’s philanthropic arm,
    Google.org, will give $1m in grants to encourage the adoption of
    hybrids.It has pledged a further $10m to help commercialise plug-in
    hybrids and fully electric vehicles.”We believe our support can
    stimulate public consumption,” said Urs Hoelzle, Google’s operations
    senior vice president.”These types of cars could make a big difference
    in how much carbon they produce,” he added.

    Power producer
    firm said the hybrid vehicles produced 65% fewer CO2 emissions than the
    average car in Europe.Google’s own fleet will be converted to hybrid
    technology and the firm will look for grant proposals to promote
    further use of fuel-efficient cars later in the year.Google said it was
    investing in renewable energy sources and offsetting emissions that
    could not be eliminated directly, in order to go carbon neutral.The US
    web giant announced it had finished phase one of a 1.6-megawatt solar
    panel system at its headquarters in Mountain View, California.It will
    provide almost a third of the HQ’s energy needs. The firm has also
    committed to creating an additional 50 megawatts of renewable energy by
    2012 – enough to power 50,000 homes.Google said it would employ data
    centres that used less than half the energy of standard industry data

    Independent check
    Hoelzle added: “We don’t just want to be carbon neutral. Hopefully, we
    will have a positive impact on the larger environment.”We want to first
    take care of our own energy efficiency and renewable energy, but also
    to reach to the world as whole.”We want to make computers more
    effective, through the Climate Savers Computing Initiative (CSCI) and
    working with environmentalists and policy makers.”Google co-founded the
    CSCI as an industry initiative to increase computer efficiency and cut
    carbon emissions by 54 million tonnes by 2010; and has joined a lobby
    organisation, the Climate Group.Google will not reveal the size of its
    carbon footprint. However, it says the footprint will be independently
    verified.Mr Hoelzle said: “I don’t think we will publish absolute
    numbers – we are still in heavy competition with other companies, and
    as an internet company your infrastructure that runs services is one of
    the key weapons you have.”None of our competitors has released numbers.