*NEWS*XEROX’s NEW SEARCH ENGINE

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*NEWS*XEROX’s NEW SEARCH ENGINE

 user 2007-06-22 at 11:54:00 am Views: 61
  • #18250

    Xerox Gives Search Engine Human Brain
    June
    ,2007: Well, human-like anyway. The company is jumping into the search
    market, however, it is leaving plain old keyword search behind,
    replacing it with a new semantics based engine that it claims will help
    researchers find information, no matter how obscure, more rapidly than
    ever before.Called FactSpotter, the search technology was developed to
    work contextually, analyse the meaning of words and accept searches
    phrased in everyday language. For example, if searching for documents
    that reference Angelina Jolie, it will also return results where the
    pronoun “she” is used instead of Jolie’s full name.

    While this
    indeed sounds helpful right off the bat, the technology actually breaks
    quite significant ground. Xerox claims this capability enables the
    engine to “comb through almost any document regardless of the language,
    location, format or type; take advantage of the way humans think, speak
    and ask questions; and discriminate the results highlighting just a
    handful of relevant answers instead of returning thousands of unrelated
    responses.””Our advanced search engine goes beyond today’s typical
    ‘keyword’ search or current data-mining programs, which typically end
    up searching only 40 percent of all the documents that are relevant
    because the keywords are too limiting,” said Frédérique Segond, manager
    of parsing and semantics research at XRCE.”Xerox’s tool is more
    accurate because it delves into documents, extracting the concepts and
    the relationships among them. By ‘understanding’ the context, it
    returns the right information to the searcher, and it even highlights
    the exact location of the answer within the document.”FactSpotter also
    beats traditional keyword search at its own game by returning specific
    portions of a search document relevant to the query, it takes into
    account the context of the entire document instead of just a cluster of
    nearby words, and also recognises abstract concepts, like “people” or
    “building,” and will retrieve all the words that fit within that
    category.Developed in Grenoble, France, by researchers at the Xerox
    Research Centre Europe, Xerox says the technology makes it easy to
    retrieve information from massive data bases in legal cases, fraud
    detection, drug discovery, risk management and much more.