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 user 2007-06-22 at 12:03:00 pm Views: 42
  • #18296

    Kodak Study Reveals What Americans ThINK About INK
    Poll Reports High-Cost Ink Cartridges Impact Home Printing Behavior;
    Majority of Office Workers “Ink Sneak” Personal Documents

    N.Y., JUNE 07– Conservationists take note: Eight out of 10 home
    printer owners say it is important to conserve — home printer
    inkAccording to a recent nationwide, Kodak-commissioned study, nearly
    50 percent of home printer owners report they would print more or
    differently if ink cost less. Nearly 60 percent of respondents say
    printer ink is expensive so they try not to waste it.
    The survey also reveals sacrifice, compromise and even sneaking around in the name of ink savings, such as:
      — Printing in black and white to conserve color ink (59%)
      — Printing in “draft” or “economy” mode (33%)
      — Denying themselves a hardcopy all together – choosing to view things on
         screen instead of printing (57%)
      — Avoid printing photos (30%)
      — Printing at other locations, such as a friend’s house (25%)
    miser tendencies can even impact a child’s view of the world, as 30
    percent of parents polled say if ink was less expensive, they would let
    their children print more and in color. Thirty-six percent of parents
    outright limit their children’s printer access and use.

    Personal Printing on the Job: Emergence of the Office “Ink Sneak”
    thINK survey also probed a relatively new office phenomenon,
    reminiscent of the once common practice of stealing office pens – “ink
    The study reveals that six out of 10 office workers with
    home printers (59%) print personal documents at work – with more than
    70 percent saying they are most likely to engage in such behavior
    off-the-clock. While one third (35%) of office workers cite printer
    speed as the reason they print personal documents at work, more than
    one-quarter (28%) use office printers to preserve home printing
    supplies or because the printing is free (24%).
    What are ink sneaks
    printing? The survey reports that maps and directions (60%) and online
    research or web site information (49%) are the two types of personal
    printing documents most often inked at work. Other personal printing
    done on the job include:
    While a majority of office workers admit to
    ink sneaking, ink “finking” is practically nonexistent. Although more
    than half (56%) of respondents have seen a co-worker print personal
    documents at work, virtually no one (4%) has snitched or complained
    about a colleagues who has printed an excessive amount of personal
    documents at work.

    Free thINK Analysis
    ink problems stem from the fact that people believe the price of ink
    just stinks,” says Dr. Will Miller, noted pop culture psychologist,
    author and self-proclaimed “Ink Shrink.”According to Dr. Will, the
    typical home printer owner fits one of three ink personalities -
    squirrels, squids or snakes. Based on his psychology expertise and
    results from the thINK survey, these ink types are characterized by the
      — Squirrels: Conscientiously concerned about conserving ink
      — Squids: Not concerned about wasting ink; strong likelihood to print
         whatever, whenever
      — Snakes:  Printing personal documents away from home or having others
         print for them

    Consumers curious about their own ink personalities can take a free thINK profile quiz at http://www.inkisit.com/.
    innovations, like Kodak’s new premium ink, can reduce undue stress and
    ink conservation maneuvers for the squirrels and snakes among us,”
    continues Dr. Will. “It can also drive thicker family photo albums,
    less ink sneaking at the office and better printer privileges for the

    Be Smart When Thinking Ink
    consumers looking for a solution to the high cost of ink, Kodak offers
    premium ink that saves them up to 50% on everything they print compared
    to similar consumer inkjet printers*. The new KODAK EASYSHARE
    All-in-One Printers use KODAK pigmented inks in a simple two-cartridge
    setup. The 5-ink color cartridge at $14.99 MSRP and black cartridge at
    $9.99 MSRP make replacement inks truly affordable to the customer, who
    can now print from home without thinking too hard about ink.

    survey was conducted by Braun Research in March 2007. A total of 1,000
    26-question surveys were completed via telephone to American adults age
    18 or older who have a personal printer at home.

    About Eastman Kodak Company
    is the world’s foremost imaging innovator. With sales of $10.7 billion
    in 2006, the company is committed to a digitally oriented growth
    strategy focused on helping people better use meaningful images and
    information in their life and work. Consumers use Kodak’s system of
    digital and traditional products and services to take, print and share
    their pictures anytime, anywhere; Businesses effectively communicate
    with customers worldwide using KODAK solutions for prepress,
    conventional and digital printing and document imaging; and Creative
    Professionals rely on KODAK technology to uniquely tell their story
    through moving or still images.