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 user 2007-07-05 at 2:40:00 pm Views: 45
  • #18092

    Fuji Xerox Printers Experience Phenomenal Growth in Asia Pacific

    Fuji Xerox Printers has announced that it has quadrupled its laser printer and multi-function unit sales.

    FY2006, the company recorded year-on-year growth for colour single
    function units and monochrome single function units at 29% and 18%
    respectively, while multifunction (colour and monochrome) units
    experienced “phenomenal” growth of 361% for the year.

    Director of Fuji Xerox Printers in Asia Pacific, James Henderson,
    attributes this success to the value the company brings to its
    customers in terms of product quality, pre and post-sales efficiency,
    and the strengthening of its channels presence across Asia Pacific.

    FY2006, we launched more products than ever, for the consumer/ SOHO to
    the Graphic Arts markets and the customers’ response has been nothing
    but fantastic. With the support from our channel partners, our
    innovative and reliable products and services were easily available in
    each market,” Henderson went on to elaborate.

    According to
    IDC’s Asia/Pacific Quarterly Multi-function Printer (MFP) Tracker
    report, the total MFP market grew 28% over the previous year, totaling
    8.1 million units in 2006. While laser MFP shipments recorded a 46%
    increase over 2005, with over 2 million units sold in 2006. The colour
    MFP market segment constitutes 5% of overall laser MFP shipments in
    2006 and is expected to reach 9% by 2011.

    In Singapore, total
    unit sales grew by 35% over the last year. Jeffrey Tan, General
    Manager/ Director, ASEAN, Fuji Xerox Printers said, “For the fourth
    consecutive year, we have increased efforts in the areas of branding,
    marketing and channel development, and created better value for our
    customers by making Fuji Xerox superior printing technology more
    assessable. We have exceeded what we set out to achieve this year, and
    are confident that we will continue to identify exciting growth
    opportunities locally to create outstanding achievements for next year.”