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 user 2007-07-30 at 11:49:00 am Views: 35
  • #18485

    OEM or Generic Cartridge?
    Diego, CA  – July , 2007 – According to over 7,000 surveys completed by
    printer users, PrintCountry has concluded that customer satisfaction
    varies across brand names for both OEM and generic cartridge use. The
    surveys worked as such: two sets of customers were asked to rate
    theirsatisfaction with their printer brand. One set of customers only
    purchased OEM or brand name cartridges, while the other set only
    purchased generic or remanufactured cartridges. The results were quite
    interesting. Printer brands Okidata and Samsung faired pretty well in
    the ratings,

    receiving a 4.90 and a 3.92 out of a possible 5, respectively.
    were pleased with the performance of the printer ink cartridges and
    their cost. However, when the customers in the group that used generic
    cartridges were asked the same question, the results were quite
    different. Okidata and Samsung received a 2.95 and a 2.62, respectively
    when generic orremanufactured cartridges were used. It can only be
    concluded that the overall function of these printers is so high in
    quality that the money saved when using a generic cartridge is not
    viewed as a benefit.

    Lexmark and Dell both did badly in the
    survey. OEM supplies are very expensive for these brands, so the
    customer satisfaction level was significantly higher for the cheaper,
    generic products. The cost savings in these cases made the overall
    customer satisfaction increase. Other brands like HP, Canon and Brother
    faired well in the survey. Customer satisfaction was above average
    forOEM products and rose slightly higher for the generic cartridges.
    This shows that the printers function acceptably and the cost savings
    of remanufactured or generic products merely adds to the satisfaction.

    provides printer troubleshooting and cartridge tips at and also
    maintains a fun fact printer blog “If It Prints, I’ll Let you Know” on
    the latest printer news at. The see a longer version of this press
    release and more information about the survey mentioned above please
    visit OEM or Generic PrinterInk Cartridges Survey Contact: Ian
    Thomason, PrintCountry Operations Manager PrintCountry Phone:
    866-775-2697 Fax: 630-566-0708 info@printcountry.com