EUROPE’s MFP MARKET 54MIL. UNITS IN 2007

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EUROPE’s MFP MARKET 54MIL. UNITS IN 2007

 user 2007-08-27 at 12:06:00 pm Views: 55
  • #18626

    MFP market in EMEA grows 6%
    August
    2007 The combined printer, copier and multifunctional product (MFP)
    shipments market in Europe, Middle East and Africa (EMEA) totalled 23.4
    million units in the first half of 2007, according to Gartner. This is
    an increase of 5.8% compared with the same period last year.

    The
    company predicts the EMEA market will reach almost 54 million units in
    2007.The combined printer, copier and multifunctional product (MFP)
    market in Europe, Middle East and Africa (EMEA) hit 23.4 million units
    during the first half of 2007, an increase of 5.8 percent compared with
    the same period last year, according to Gartner. Copiers and MFP sales
    represented 53 percent of the total market, while serial inkjet MFP
    sales accounted for 41 percent of the total print market. Gartner
    predicts that the combined printer, copier and multifunctional product
    market in EMEA will reach almost 54 million units in 2007.Cecile Drew,
    principal research analyst at Gartner, says shipments of copiers and
    MFPs continued strongly in the first half of 2007. “Sales in this
    segment were primarily driven by serial inkjet MFP sales that accounted
    for 41% of the total print market. Copiers and MFP sales represented
    53% of the total.”The report states HP has retained its position as
    market leader in the serial inkjet market, accounting for almost half
    of the total market share. Kodak’s debut in this market and HP’s first
    Edgeline technology MFP devices also made a mark, according to the
    report.“These new products brought inkjet into the domain of
    departmental colour printing, allowing lower printing cost in the
    office and moving HP into direct competition with Xerox and Canon,”
    Drew says. “HP has on several occasions attempted to penetrate the
    corporate copier and MFP market, but with limited success. This time,
    the company has an attractive product portfolio and is expected to do
    well in this segment.”Drew says Samsung Electronics expanded its
    product portfolio with faster speed devices that would help it to
    compete with the leading players in the business segment.