*NEWS*MFP’s & HOME PHOTO PRINTER MARKET

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*NEWS*MFP’s & HOME PHOTO PRINTER MARKET

 user 2007-09-16 at 12:25:00 pm Views: 65
  • #18770

    Inkjet Photo-Centric MFPs Present Best Growth Area in Home Photo Printer Market
    WEYMOUTH,
    Mass.–The home photo printer will remain an important product in the
    digital photography market, even though the years of significant growth
    that have accompanied the success of the digital camera market may have
    come to an end. Because consumers have multiple printing options,
    vendors must explore other avenues to ensure long-term
    success.According to new InfoTrends forecast data, the inkjet MFP
    segment within the home printer market is a bright spot in this mature
    market. Shipments of photo-centric MFPs are expected to reach 9.4
    million units in 2011. Photo-enabled MFPs are not as trendy as the
    photo-centric units, but they have been able to maintain their sales
    volume better than photo-centric models. Multifunctional products
    accounted for 55% of the total photo-enabled inkjet market in 2006, and
    single-function printers made up the remaining 45%.

    Despite the
    increased volumes of photo prints being produced at retail locations,
    consumers still print photos at home more frequently than at retail due
    to the convenience and instant gratification that home printing affords
    them. Consumers will continue to use different methods of photo
    printing depending on the situation, as larger jobs are likely to be
    produced at retail or online and smaller jobs are likely to be printed
    in the home.“With the increased saturation of the digital camera and
    photo printer markets and the shift of photo print volume to retail
    locations, the home printer market faces some challenging days ahead,”
    commented David Haueter, an Associate Director at InfoTrends. “Over the
    next few years, the most successful vendors in the market are going to
    be those that are diversified and have a presence in all parts of the
    market, such as retail and online printing, in addition to home
    printing.”