*NEWS*KODAK LOWERS INK CARTRIDGE PRICES

  • mse-big-banner-new-03-17-2016-416716a-tonernews-web-banner-mse-212
  • Print
  • 05 02 2016 429716a-cig-clearchoice-banner-902x177
  • clover-depot-intl-us-ca-email-signature-05-10-2017-902x1772
  • 2toner1-2
  • banner-01-26-17b
  • futor_902x177v7-tonernew
  • cartridgewebsite-com-big-banner-02-09-07-2016
  • ink-direct-banner-902-x-177-v-1-2-big-banner-03-23-2017
  • 161213_banner_futorag_902x177px
  • 4toner4
Share

*NEWS*KODAK LOWERS INK CARTRIDGE PRICES

 user 2007-09-20 at 1:30:00 pm Views: 58
  • #18783

    Kodak attempting to ‘disrupt the market’ with cheaper ink cartridges
    Kodak has announced a shift in its inkjet printing strategy, lowering the price of inkjet cartridges while bumping up the price of printers — a move expected to ‘disrupt the market,’ according to one analyst.The company announced on Wednesday a new line of printers that will be priced at between $130 and $330, while their cartridges will be priced at between $12 and $18. The strategy is a departure from conventional printer pricing, in which consumers pay less — sometimes as low as $40 — for printers and upwards of $60 for cartridges.

    Kodak’s swing toward cheaper ink is a bold, competitive move, said Michelle Warren, a senior analyst with the market research group Info-Tech.”Because what Kodak is essentially trying to do is disrupt the market and [encourage] individuals to print more versus storing on an electronic device — they actually want us to print more — their message is going to have to be transferred to the retail sales team,” she said.”I think they’re not priming themselves to compete against the $40 printer, they’re priming themselves to compete in a specific segment,” Warren said, noting she expected the company to also tout its paper products in conjunction with the printers.Rival inkjet manufacturers, including Hewlett-Packard and Epson, will be monitoring Kodak’s strategy carefully, Warren said, but she qualified that Kodak won’t overturn the market immediately.”I think a vendor such as an HP or an Epson is really going to evaluate how Kodak is received before they decide to lower their prices on the supply,” she said.