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 user 2007-09-22 at 4:13:00 pm Views: 39
  • #18788

    One in four refilled print cartridges DOA
    -  Print cartridge maker HP has advised consumers to beware of buying
    well-known grocery giants’ in-store/refill brand and various refill
    stations’ inkjet cartridges, warning that one in five compatible
    alternatives were either “dead on arrival” or failed prematurely.Across
    Europe it is becoming a popular phenomenon for high street grocery
    chains to enter the consumer electronics market and many are selling
    their-own branded inkjet cartridges compatible with popular printer
    brands such as HP.

    However, HP has warned that these are
    effectively refilled cartridges that were binned by consumers and
    present possible disappointment.Research conducted by European research
    firm Innovationstechnik on more than 1,000 compatible alternative
    inkjet cartridges from 16 major high street retail players found that
    24pc or almost one in four were dead on arrival or failed
    prematurely.It found that one in three – 33.6pc – inkjet cartridges
    refilled at shops or in kiosks were dead on arrival.

    HP business
    development manager Eduardo Macias told that
    original print cartridges from manufacturers like HP would on average
    print 34pc more pages than compatible alternatives and 69pc more pages
    than those bought at a refill outlet.“I don’t think people fully
    realise that when they buy another brand of cartridge for a HP printer
    they think it’s a bona fide HP cartridge when in fact its simply a
    refilled cartridge.“As a result the probability of such a cartridge
    actually working is quite low. When the consumer thinks he or she is
    saving a few quid they’re not actually saving in the end.“The problem
    for HP is they won’t blame the firm that sold them the cartridge but
    would actually blame the manufacturer of the printer itself.”Gary
    Tierney, general manager of HP’s Inkjet Products Group in Ireland told “We don’t make cartridges for anyone else to
    brand. But if someone sees a store-branded product the fact of the
    matter is it is second-hand, possibly even more than second
    hand.“Retail chains, including traditional food retailers, now see a
    route to market through electronics like 42-inch plasma TVs and
    laptops. But the problem we find is that if they buy a print cartridge
    with someone else’s brand on it there’s a perception that these
    products are made by HP and they’re not.“It is important to note that
    the print head on each cartridge is not a small bottle top but a
    detailed piece of electronics. And in most cases of these store-branded
    ‘compatible’ products they are actually something that somebody else
    threw in a bin,” Tierney said.