OFFICE MAX TAPPING INTO U.S. SMALL-BUSS

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OFFICE MAX TAPPING INTO U.S. SMALL-BUSS

 user 2007-09-28 at 12:03:00 pm Views: 38
  • #18816

    OfficeMax tapping into US small-business market
    September
    2007 — Naperville (IL): OfficeMax is expanding its line of business
    design services through OfficeMax ImPress print and document services.

    The
    company is hoping to tap in to the 26 million self-employed or under
    ten-person firms in the US. According to the company, the expanded
    service will bridge the gap between do-it-yourself design and design
    agencies.As part of the expansion the ImPress line now offers more than
    1,000 new customisable business card and stationery designs that
    “enable customers to create a look of their own”.Customers, with the
    help of an OfficeMax ImPress staff member, have the option to design a
    look using design templates, upload artwork into an existing design, or
    create a new identity from scratch. Customers are also able to see
    artwork in real-time due to the addition of on-site design kiosks. This
    technology also enables customers to apply designs instantly across
    coordinating stationery, brochures, labels, folders and more.Ryan Vero,
    EVP and chief merchandising officer, said: “Expanding OfficeMax
    ImPress’s design services comes at a critical time. We see a new
    service niche emerging because small business owners want more control
    over designs, but they fall short on skills and resources. Plus, they
    don’t have time to keep going back and forth on design concepts.Gone
    are the days where creativity is limited to picking a template out of a
    catalogue and hoping the design turns out as good as the picture. Now
    customers can see their creation in real time.”