CHINA LOOKING TO CLEAN UP ITS IMAGE

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CHINA LOOKING TO CLEAN UP ITS IMAGE

 user 2007-10-03 at 11:48:00 am Views: 64
  • #18832

    China looking to clean up its image
    October
    2007 — Beijing (CHN): It is understood that Chinese officials are in
    talks with the British Retail Consortium to explore how to improve the
    image of Chinese made products.The Commercial Office of the Chinese
    Embassy is considering adopting the British Retail Consortium’s Global
    Standards to improve the reputation of Chinese exports.

    The BRC
    has made its new Global Standard for Consumer Products available in
    Chinese for the first time. The consortium believes this could improve
    manufacturing standards in the country. Adopting the standards enables
    suppliers to show retailers that they have reached, and maintain, high
    levels of product safety. The majority of big UK retailers require
    suppliers to demonstrate compliance with the BRC Standard before buying
    from them.Chinese officials, working with UK government partners and
    the British Standards Institute, will be holding a series of supplier
    briefings in Beijing, Shanghai, Shenzhen and Guangzhou four major
    Chinese cities during late November.The depth of feeling on the issue
    was highlighted recently through a discussion in the October issue of
    OPI magazine, which asked readers for their opinion about the affects
    of Asian imports on the office products industry — inviting a large and
    passionate response from all corners.