*NEWS*XEROX URGES ITS CHANNEL TO …….

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*NEWS*XEROX URGES ITS CHANNEL TO …….

 user 2007-10-03 at 11:51:00 am Views: 57
  • #18834

    Xerox urges its channel to exploit MFP growth
    Web-based MFPs set to create development opportunities for Xerox’s software partners
    Xerox
    partners are to reap the rewards of the vendor’s increased focus on
    web-based multifunctional printer (MFP) software.Following the launch
    of Xerox’s Extensible Interface Platform (EIP) last October, a software
    platform that developers can use to create server-based applications
    for MFPs, 230 software developers have downloaded Xerox’s software
    development kit.Xerox has just launched its first colour MFPs to take
    advantage of EIP, the WorkCentre 7300 series and WorkCentre 7675, which
    can be integrated with web-based applications.

    Darren Cassidy,
    director and general manager of Xerox UK’s office group, told CRN:
    “It’s about having the power of a PC on an MFP. In essence, users could
    put all the same applications from their desktop on to an MFP, but most
    people would not really want or need that, so we are encouraging our
    software partners to develop applications that are beneficial to end
    users.”Cassidy is also keen to hear suggestions for new software from
    channel partners. “Partners can look at the range of bespoke Xerox
    applications that have already been created and see if any of them
    would suit their customers’ needs or they can come to us with ideas for
    new software and we will get one of our developer partners working on
    it,” said Cassidy.James Kight, managing director of VAR Printerland,
    said: “The more software that is available to us the better, as it sets
    us apart from the competition.”Louella Fernandes, principal analyst at
    Quocirca, added: “Printer vendors need to find ways to create more
    revenue for their partners. Canon, Ricoh and HP all have open-source
    software platforms, but Xerox’s is more advanced technology wise.”