KODAK PRINTERS NOW IN CANADIAN MARKET

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KODAK PRINTERS NOW IN CANADIAN MARKET

 user 2007-10-25 at 11:06:00 am Views: 49
  • #19049

    Kodak printers finally hit the Canadian market
    New printers enter a crowded market, and the pioneering photo firm is banking on low-cost ink to gain marketshare .    
    10,2007
    With the release this fall of its first printers lineup, Kodak is
    encouraging people to start printing more. A lot more.The company is
    targeting the home office and consumer-level market space with promises
    of print savings of up to 50 per cent. Included in the EasyShare
    All-In-One printer portfolio are the 5500, 5300 and the 5100
    models.Steve Billow, writing systems development manager of Kodak’s
    inkjet system division, said the company outlined its value proposition
    four years ago, and now it’s following through.“We started with
    customer needs and when we talked to customers and did surveys, we were
    consistently told the same thing,” he said.Customers are concerned
    about the cost of printing, image and print quality, the set up of the
    printer and are interested in an all-in-one device.Barbara Pierce, a
    spokesperson for Kodak’s inkjet system division, said the company’s
    strategy will be based on lowering total acquisition costs.“We’re
    offering a fair price for our hardware and ink,” Pierce said. “This is
    for the consumer who prints a lot and because they’re saving money,
    they’re going to come out ahead. We also want to initiate a
    relationship to work with Canadian retailers and their customers to
    teach them how to be smart about their printer purchase.”

    Kodak
    is providing training to Canadian retail staff through a dedicated team
    of education experts and promises to provide full support on both the
    retail and customer ends.Based on testing conducted by QualityLogic
    Inc. , it was determined that Kodak’s all-in-one printers, combined
    with its low-cost ink products, can save customers up to 50 per cent on
    total printing costs.“Kodak is revolutionizing the consumer inkjet
    printing industry with a bold new model – premium ink for half the
    cost,” Pierce said.“This gives people the freedom to print high quality
    photos and documents without concern for replacement ink costs.We know
    people will respond to the opportunity to print more for less.