*NEWS*PC SHIPMENTS IN W.EU UP 17.7% Q3/07

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*NEWS*PC SHIPMENTS IN W.EU UP 17.7% Q3/07

 user 2007-11-07 at 11:47:00 am Views: 39
  • #21042

    PC Shipments in Western Europe Grew 17.7% in the Q3 2007
    November 2007 Gartner Says PC Shipments in Western Europe Grew 17.7 Percent in the Third Quarter of 2007
    Egham,
    UK, November, 2007 – PC shipments in Western Europe totalled 13.8
    million units in the third quarter of 2007, an increase of 17.7 per
    cent compared with the same period in 2006. The Western European market
    grew faster than expected as the consumer market saw another strong
    quarter driven by multiple “back to school” marketing initiativesand
    aggressive price promotions across all countries.

    The UK Market
    Showed One of the Weakest Performances .PC shipments in the UK totalled
    2.9 million units in the second quarter of 2007, an increase of 13.6
    per cent compared with the same period in 2006.  In Western Europe, the
    UK showed one of the weakest performances as excess retail inventory
    from over forecasted Vista shipments hindered new shipments growth. In
    addition, PC sales in the retail market have slowed down showing the
    first signs of the impact of the economic
    uncertainty.

    Hewlett
    Packard (HP) has become the No.1 vendor in the UK for the first time in
    four years. Its strong performance in the consumer market, combined
    with Dell’s very weak performance in consumer market, allowed HP to
    gain the leading position. “HP and Dell control more than 45 per cent
    of the UK market, and with mobile growth remaining strong, HP could
    extend its market share in the fourth quarter of 2007,” said Ranjit
    Atwal, principal analyst at Gartner, based in the UK.

    Overall,
    growth in the consumer market was lower than expected and was
    marginally overtaken by growth in the business segment. Demand for
    mobile PCs remained the major driver of PC sales as desktop PCs
    continued to show weak performance. “Vendors are more than ever
    investing in meeting users’ key requirements around mobility. As a
    result, this has led to mobile PCs constituting more than 50 per cent
    of PCs in both the consumer and business markets for the first time
    ever,” Mr Atwal added.

    France: Mobile PC Shipments reached 50
    Per Cent of Total PC ShipmentsPC shipments in France totalled 2.4
    million units in the third quarter of 2007, an increase of 18.4 per
    cent compared with the same period in 2006. The growth was driven by a
    strong increase in mobile PC shipments which accounted for 50 per cent
    of total PC shipments. Demand for mobile PCs in the consumer segment
    represented 57 per cent.

    This quarter, demand for PCs in the
    consumer market exceeded that of the professional segment and
    represented 51 per cent of total PC shipments. The consumer market grew
    24 per cent and primarily benefited from a successful “back to school”
    season from HP, Acer, Toshiba, Apple and ASUS. In addition, the fourth
    edition of the micro portable pour etudiant (MIPE) programme and
    attractive mobile PC promotions with an ADSLsubscription boosted PC
    penetration in the French market.

    “Hewlett Packard maintained
    its leadership and widened the gap with Acer. However, it will be
    interesting to see what impact the purchase of Packard Bell by Acer
    will have in the market,” said Isabelle Durand, principal research
    analyst at Gartner, based in France.  

    Acer remained second
    despite losing its number one position to HP in the mobile PC market.
    Packard Bell’s strategy to pursue more premium brand positioning and
    focus on profitability resulted in the weakest performance among the
    top five vendors.

    Toshiba had a good quarter exhibiting 26.5 per
    cent year-on-year growth. Toshiba started to ship AMD notebooks this
    quarter which helped the company offer competitively priced mobile PCs
    in the consumer segment.

    PC Shipments in Germany Grew Higher
    than France and the UKPC shipments in Germany totalled 2.7 million
    units in the third quarter of 2007, an increase of 23 per cent compared
    to the same period in 2006.  The consumer market saw an increase of 26
    per cent while the business segment grew 21 per cent. The PC market in
    Germany showed higher growth than France and the UK, and one in every
    five PCs in Western Europe were sold in Germany.The market was driven
    by mobile PCs, which accounted for 58 per cent of overall PC shipments,
    with volumes increasing 40 per cent over the third quarter of 2006. The
    desktop PCs market grew only 5 per cent year-on-year.

    Fujitsu/Fujitsu
    Siemens maintained its leading position despite underperforming,
    especially in the retail segment. Hewlett-Packard and Acer took
    advantage of Fujitsu/Fujitsu Siemens’ failure to grab consumers’
    interest with their mobile PC line. As a result, both vendors posted
    growth of 86 and 63 per cent respectively in the mobile segment. Dell
    struggled to keep up in the consumer market and showed a 19 per cent
    decrease in this segment.

    “Overall, demand for mobile PCs
    remained the major driver of PC sales, thanks to falling average
    selling prices and enhanced performance. Mobile PCs are now viewed as
    ‘a need to have’ instead of a luxury device and A-brand vendors are
    using economy of scale to drive prices even further down,” said Meike
    Escherich, principal research analyst at Gartner, based in the UK