*NEWS*UK:HP’s NEW INKJET CTG PACKAGING

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*NEWS*UK:HP’s NEW INKJET CTG PACKAGING

 user 2007-11-08 at 11:22:00 am Views: 105
  • #21139

    HP introduces new Inkjet Cartridge Packaging
    NOV
    2007 HP inkjet cartridges are to get a new colour coded look to assist
    customers in choosing the product most suited to their requirements.

    From
    the summer of 2007, most new HP consumer printers will be introduced
    with multiple inkjet cartridge offerings that are designed to provide
    customers with options that better meet their printing needs. In
    addition, the new cartridge options will deliver value by offering low
    purchase prices to customers who print a little, and lower
    cost-per-page to customers who print a lot.In conjunction with these
    new cartridge offerings, HP is rolling out a new colour-coded packaging
    system across its entire inkjet cartridge portfolio. Three colour-coded
    categories – standard (blue), value (green) and specialty (red) – will
    allow customers to walk into a retail store or log on to hp.com and
    quickly and easily scan their options to find the right cartridge that
    offers the best value for their printing needs. Examples of the new
    cartridge look can be found under the individual printer models at
    http://www.cartcon.co.uk/products/Inkjet_Cartridges/Hewlett-Pac kard .
    All
    three categories will be available throughout the range. For the
    majority of new HP inkjet printers, the inkjet cartridge options will
    be:
        * “Standard” cartridges (blue packaging), which have a
    lower purchase price, are designed for customers who print a small
    number of pages on a weekly or monthly basis. HP will introduce an
    increasing number of standard cartridge offerings in the sub £10 price
    range for those customers who still want access to high-quality
    printing, but don’t want to pay a lot at the point of purchase.
       
    * “Value” cartridges (green packaging), which are designed for
    customers with higher volume printing needs, offer a lower cost per
    page compared to standard cartridges. This line will include new
    high-yield “XL” cartridges that provide customers approximately 30-45
    percent savings on a cost-per-page basis, print up to three times more
    pages, and require fewer cartridge replacements compared to standard
    cartridges. Customers can easily identify the new value option by
    looking for the green packaging and the letters “XL” next to their
    cartridge number. “XL” presumably stands for extra large although
    with all cartridge manufacturers reducing the capacity of their
    cartridges this is probably of little comfort to the consumer.
        *
    “Specialty” cartridges (red packaging), which offer additional
    performance features compared to HP’s standard ink formulations, are
    ideal for customers with special applications and printing jobs, such
    as professional-quality photographs.Hopefully once these changes are
    fully implemented and feed into the marketplace, cartridge buying for
    HP inkjet printers will become an easier task.