WEB GAME PROVIDES RICE FOR HUNGRY

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WEB GAME PROVIDES RICE FOR HUNGRY

 user 2007-11-12 at 11:34:00 am Views: 70
  • #21096

    Web game provides rice for hungry
    The WFP says hunger is the world’s number one emergency
    An
    internet word game has generated enough rice to feed 50,000 people for
    one day, the UN’s World Food Programme (WFP) has said.The game,
    FreeRice, tests the vocabulary of participants. For each click on a
    correct answer, the website donates money to buy 10 grains of
    rice.Companies advertising on the website provide the money to the WFP
    to buy and distribute the rice.FreeRice went online in early October
    and has now raised 1bn grains of rice.That is enough rice to feed
    50,000 people for one day, the WFP said on Friday.

    ‘Viral marketing’
    The
    head of the WFP, Josette Sheeran, said: “FreeRice really hits home how
    the web can be harnessed to raise awareness and funds for he world’s
    number one emergency.”She said word of the game has spread with the
    help of internet bloggers and websites like Facebook and YouTube.”The
    site is a viral marketing success story.”FreeRice is the invention of
    US online fundraising pioneer John Breen.