INDIA : PROPAGANDA FROM HP

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INDIA : PROPAGANDA FROM HP

 user 2007-12-04 at 11:21:00 am Views: 54
  • #21215

    INDIA:HP Favors Use of Original Cartridges
    According
    to a study by TUV SUD PSB, commissioned by HP, in India, original
    cartridges produce over 2.4 times the number of pages produced by
    refilled cartridges.The study pertains to the Asia Pacific region, and
    says that original HP Inkjet print cartridges offer unsurpassed quality
    and reliability as compared to refilled and re-manufactured ink
    cartridges.Basically, there are two types of refilled cartridges –
    organized and unorganized. Organized cartridges are refilled at stores
    with recognized brand names; while unorganized ones are those refilled
    at stores that are not recognized.In India, there’s a big market for
    unorganized refilled cartridges. According to Neel Pillai, marketing
    manager (Imaging and Printing Group) of HP Asia Pacific, unorganized
    refilled cartridges are the biggest non-originals found in India,
    China, and Thailand.

    Puneet Chadha, director (Supplies) of HP
    India, said, “Ink cartridge buyers in India are not aware of
    reliability issues when using refilled cartridges.”One of the main
    reasons behind this is the low price that a consumer has to pay to get
    the refill, but one does not really think about the hidden costs
    involved. These hidden costs involve lesser number of pages yield,
    cartridge reliability in case of dead on arrival (DOA), risks
    associated with printer break down and cartridge leakage, etc.In India,
    one in three (33.8 percent) refilled cartridges are found dead on
    arrival (DOA) or failed prematurely, compared to original HP
    cartridges, Chadha said.In order to motivate consumers to buy original
    cartridges, HP has introduced initiatives such as Best Choice Portfolio
    strategy.Under this strategy, a majority of consumers can buy the
    Simple Black version of HP Black Inkjet Print cartridge (HP 27b) for Rs
    499 for everyday use; while quality-conscious consumers can continue to
    opt for the standard version (P+, HP 27a) priced at Rs 843.HP has also
    introduced Best Choice Portfolio – Blue (standard) for occasional
    users, Green (value) for regular users, and Red (specialty).HP claims
    that with its extended range of products, including multi-packs and
    combo-packs, consumers can save up to 40 percent on retail prices.