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 user 2007-12-17 at 2:03:00 pm Views: 40
  • #21144

    Greenpeace takes on gaming giants
    Greenpeace is hoping to speak to manufacturers via gamers
    has called on gamers to persuade Sony, Microsoft and Nintendo to make
    their consoles greener.According to the environmental campaign group,
    game console makers have so far “failed to reduce the toxic burden of
    their products”.

    It accuses Microsoft, Nintendo and Sony of lagging behind mobile phone and PC manufacturers.
    initiative is part of Greenpeace’s campaign to persuade the electronics
    industry to be greener.”Game console manufacturers are lagging way
    behind the makers of mobile phones and PCs who have been reducing the
    toxic load of the products over the past year,” said Zenia Al Hajj,
    Greenpeace International’s toxics campaigner.”Game consoles contain
    many of the same components as PCs so manufacturers can do a lot more,”
    she added.

    Workers “at risk”
    As part of its campaign,
    Greenpeace has launched a 90-second video featuring some of the iconic
    games console characters – Microsoft’s Master Chief, Nintendo’s Mario
    and Sony’s Kratos – competing for the prize of a greener games
    console.Gamers can compare how each console meaures up on toxic
    materials, recycling and energy efficiency, as well as logging their
    support for the campaign.The campaign is aimed at the big three game
    console manufacturers – Sony, Nintendo and Microsoft.Nintendo said that
    it is looking to establish a dialogue with Greenpeace but that it
    adhered to all European standards.It is signed up to the European WEEE
    (Waste Electrical and Electronic Equipment) directive – which makes
    manufacturers responsible for recycling their goods.”We make sure that
    all of our products comply with European standards which we understand
    are the highest in the world,” said a spokesman.Greenpeace is engaged
    in a wider campaign to persuade the whole electronics industry to
    eliminate hazardous chemicals across the board.It does not believe that
    current legislation goes far enough and on its hazard hit list are
    brominated fire retardants and PVC, the use of which it claims can lead
    to dangerous chemicals building up in the environment and in human and
    animal tissue.It said that Chinese and Indian workers in production
    facilities and scrap yards where goods are dismantled could be at
    risk.Nintendo’s spokesman said that no PVC was used in the production
    of its consoles, although he couldn’t confirm whether brominated fire
    retardants were banned.Leading mobile phone makers, including Motorola,
    LG, Sony Ericsson and Philips, have all implemented eco-design aspects
    into their production lines, including reducing the amount of hazardous
    substances used in their products.

    Global warming
    Global warming campaign launched in the virtual world
    the world’s largest mobile phone manufacturer, produces a handset every
    nine seconds. It has decided to implement requirements set out in the
    EU Restriction of Hazardous Substances (RoHS) Directive in all 10 of
    its factories around the globe.The RoHS Directive bans six substances
    (lead, cadmium, mercury, hexavalent chromium, PBB and PDBE) from
    products that are either made or sold in the EU.Greenpeace has been
    busy garnering support for its various initiatives from the web
    community. Earlier this month it teamed up with teenage social
    networking site Habbo to find out more about youngsters attitudes to
    global warming.50,000 teenagers responded to the survey, with 74%
    rating global warming over drugs, violence and war as the issue they
    were most concerned about.