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 user 2007-12-20 at 3:23:00 pm Views: 43
  • #19205

    Kodak Teams With Donald Trump on this Season’s ‘The Celebrity Apprentice’
    (Airing Thursday, January 17, 9-10 PM ET/PT)
    Kodak Marketing Approach Challenges the Hit NBC Show’s All-Star Cast to
    Raise Awareness of the Revolutionary Kodak Inkjet Printing System

    N.Y., Dec. 07 — Eastman Kodak Company today announced that its KODAK
    EASYSHARE All-in-One (AiO) printers, with premium low-cost ink that
    saves consumers up to 50 percent* on everything they print, will be
    featured on NBC’s “The Celebrity Apprentice” airing on January 17,
    2008. During the episode, teams of celebrity contestants will be tasked
    with creating a Kodak Mobile Printing Station in New York City that
    drives brand messaging and awareness of the revolutionary value
    proposition of the Kodak AiO Printing System.”Anyone who has visited my
    office in Trump Tower will realize that I’ve had a long relationship
    with Kodak — there are pictures that go back for decades, especially
    of my parents, and my mother was big on family photos. They had to be
    the best quality, so Kodak was a household name,” said Donald Trump.
    “I’m extremely pleased that Kodak will be the biggest sponsor of ‘The
    Apprentice’ this season. We expect another tremendous success for

    This year Kodak disrupted the inkjet market with a
    unique value proposition that went against the industry’s
    well-established business model of selling low-cost printers and
    expensive, high-margin ink. In a new marketing approach for Kodak, the
    partnership with “The Apprentice” demonstrates how the company is
    expanding its reach and educating audiences — such as entrepreneurs,
    small office and home office owners — on how they can benefit from the
    savings opportunity created by Kodak’s AiO Printing System.”The very
    essence of ‘The Apprentice’ is about proving your team has a stronger
    value proposition than the competition, and our integration with the
    show provides a new way for us to give customers a deeper understanding
    of how we have removed the biggest barrier to printing — high-cost
    ink,” said Jeff Hayzlett, chief business development officer and vice
    president of Kodak.

    To kick off and extend this new marketing
    campaign beginning with “The Celebrity Apprentice,” Kodak has also
    developed a microsite with engaging information and activities. The
    site highlights the Kodak AiO printers featured on the episode,
    providing visitors with a chance to win a printer signed by Donald
    Trump. Visitors can also learn more about the show as well as each of
    the contestants, and vote on their favorite one. Kodak also encourages
    visitors to add their voice to “Thank God It’s Inkjet Friday” blog
    posts. Coming soon will be a customizable “Apprentice” desk calendar,
    one of many updates Kodak will make to the site as the series
    progresses.To be a part of the action, visit

    *Savings based on home
    printing of documents and photos using average ink cost of comparable
    consumer inkjet printers. Actual results may vary. For more
    information, visit http://www.kodak.com/go/inkdata.