*NEWS*RICOH/LEXMARK:ENVIRONMENTAL CLAIMS

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*NEWS*RICOH/LEXMARK:ENVIRONMENTAL CLAIMS

 user 2008-01-02 at 2:10:00 pm Views: 57
  • #19191

    InfoPrint and Lexmark lead market initiatives aimed at going green.
    Businesses
    must pay more attention to how they print and how printer hardware and
    consumables can impact the environment, regulatory compliance and
    effect their bottom line.This is the message coming from separate
    announcements made this week by InfoPrint Solutions Company and Lexmark
    International.InfoPrint Solutions Company, a joint venture between IBM
    and Ricoh, announced Dec 4 the launch of its sustainability strategy
    and a new team to support it, headed by Joe Czyszczewski, who has just
    been appointed the company’s chief sustainability officer.The purpose
    of the team is to align the business and green objectives of its
    production and general office customers, taking advantage of existing
    environmental accounting programs and concepts from
    Ricoh.Sustainability, according to Czyszczewski, represents a change in
    focus from just economic impact or regulatory compliance to a
    combination of economic, environmental and social factors.”Using a
    sustainability point of view will drive more innovation,” he said. For
    example, Czyszczewski suggested, transpromos—transactions with
    promotions—can reduce junk mail by using less paper and be more useful
    to recipients, by having custom-targeted ads or other
    information.Czyszczewski also cited a Gartner study that claimed
    eliminating banner pages (a front sheet with the user and job name, for
    example) can cut printing consumables by up to 20 percent. Furthermore,
    30 percent could be saved on print costs by right-sizing the output
    fleet—matching printer and MFP (multifunction printing) device
    capacities and locations to user requirements. Another study, from the
    Australian Green House Office, showed that copying or printing an image
    uses 10 times more energy than manufacturing that sheet of
    paper—reducing paper consumption through duplex (using both sides of
    the paper), two-up and other techniques has a significant
    sustainability impact.Given that, according to a Gartner report, most
    companies spend one to three percent of their revenue on print, and
    cutting print costs by up to a third or more can mean significant
    bottom line savings.Sustainability also takes into account other
    initiatives, said Czyszczewski, such as supply chain and life cycle
    assessment. Businesses now need to consider what happens to returned
    cartridges, replaced parts and old machines and think about getting
    that chain-of-custody certification from the Forest Stewardship Council
    that shows a company is printing from paper logged from a well-managed
    forest.”I’ve recently seen contracts that said, ‘You need an
    environmental policy to do business with us,’ and asking ‘Do you intend
    to follow industry standards?’” said Czyszczewski. “We’re starting to
    see some teeth put into this.”

    Lexmark has also made
    announcement this week, encouraging small and midsize businesses to do
    smarter printing. The printer vendor said printing more effectively can
    help SMBs by reducing environmental impact and saving money. Smarter
    printing would include printing duplex, which cuts paper use in half;
    using print preview to look for ways to reformat; and correcting errors
    to avoid printing pages unnecessarily.Also SMBs should purchase
    recycled paper and make sure they dispose of toner cartridges and
    printers no longer in use in a responsible manner, Lexmark said.The
    vendor’s Cartridge Collection Program offers a free and environmentally
    responsible way to discard empty inkjet cartridges. Users just need to
    ask the vendor for a postage paid return bag. The vendor also gives
    participants one free ink cartridge for every five empty cartridges
    they return to Lexmark for recycling in a 12-month period. The printers
    themselves can also be returned to the vendor for recycling.