CARROT INK $ 12M. A YEAR GROSS SALES

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CARROT INK $ 12M. A YEAR GROSS SALES

 user 2008-01-02 at 2:14:00 pm Views: 81
  • #19227

    Carrot Ink Writes Its Own Success Story With IBM e-Commerce Solution
    When
    the husband and wife team of John and Amy Howard launched Carrot Ink in
    their Dallas, Texas, apartment in 1998, they had no idea that selling
    low-cost inkjet and laser toner cartridges on the internet would be
    generating $12 million in revenue just six years later. The company
    wanted to upgrade a growing e-commerce Web site to provide value-added
    sales promotion and marketing support services to differentiate Web
    site in highly competitive market. Carrot Ink needed a dynamic,
    scalable e-commerce solution able to deliver a fast, personalized Web
    shopping experience, which made WebSphere the best choice. The company
    leveraged the shopper-friendly e-commerce capabilities of IBM WebSphere
    Commerce.