HP AND ENERGY CLAIMS RAISE QUESTIONS

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HP AND ENERGY CLAIMS RAISE QUESTIONS

 user 2008-01-10 at 1:31:00 pm Views: 40
  • #19091

    HP and energy claims raise questions
    HP
    becomes the latest company to make ambitious pledges of energy
    reduction this week. It says it plans to reduce energy use in its
    volume desktops and PCs by 25 percent by the year 2010.Well it is an
    ambitious claim. Cutting consumption by a quarter is a great headline
    figure and one that various media outlets took from HP and followed.But
    you don’t have to look very far in HP’s small print to spot the issue
    here. In fact note one of the footnotes (naturally positioned right at
    the end of the piece) says quite clearly:“By 2010, HP plans to reduce
    the energy consumption of volume desktop and notebook PC families by 25
    percent, relative to 2005.”

    Ah. So HP is says not that it is
    reducing consumption by 25 percent in the next three years (2008 to
    2010) but instead over six years (2005 to 2010).Obviously it was never
    HP’s intention to mislead on this, surely? So when it writes “today …HP
    committed to reduce the energy consumption of its volume desktop and
    notebook PC families by 25 percent by 2010” the company knew it meant
    five years, did it not? Or perhaps it means that it aims to lose the 25
    percent ON TOP OF any savings made in the last few years. As the
    company, like others, has spent the last few years trying to find ways
    to introduce energy savings I am sure it will.