*NEWS*BROTHER:URGES VARS TO PRINT SMART

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*NEWS*BROTHER:URGES VARS TO PRINT SMART

 user 2008-02-05 at 10:35:00 am Views: 54
  • #19609

    Brother urges VARs to Print Smart
    Printer vendor keen to help SMEs get more out of printing with channel’s help
    Printer
    giant Brother is urging the channel to get behind its latest printing
    efficiency campaign.The vendor has launched Print Smart, which is
    claims will help VARS strengthen relations with SME customers, by
    raising awareness of the latest laser printing technology and
    encouraging them to use their printers in a more efficient way.

    Brother
    has also unveiled a ‘Print Smart’ guide and a charter that SMEs can
    sign up to in order to demonstrate their commitment to improving
    printing efficiency.Paul Callow, general manager, printing and
    solutions division at Brother said: “Offering guidance on how to
    improve efficiency and cut emissions is a great way for VARs to add
    value and build a better working relationship with their customers.
    This guide is about offering end-users the best possible advice on what
    printers will help them work smarter – it’s something we believe in
    strongly at Brother and that we feel offers major benefits for dealers
    and end-users alike.“One of the main recommendations we are making is
    that offices should print in duplex – using both sides of each sheet of
    paper.”Callow said that a recent Brother survey highlighted that only
    six per cent of employers said their businesses regularly use both
    sides of the paper when printing. The study also revealed that 58 per
    cent of small businesses did not even have the facility to print on
    both sides.“There are a large number of duplex printers available
    within the small business price range, and using one of these could
    substantially reduce the amount of paper being wasted,” Callow added.
    “If a customer is on the lookout for a new printer, it’s not a massive
    step-up for them to purchase a duplex model and the long term savings
    on paper will more than outweigh the initial investment.“Printer
    technology has moved on substantially in the past few years and its
    important to point out to customers the range of features designed to
    help growing businesses print smarter. From scanning documents straight
    to email to printing direct from a USB memory stick, the right machine
    can dramatically increase the functionality of every office and its
    staff,” he said.