*NEWS*XEROX:NEW COMEDIC MARKETING APPROCH

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*NEWS*XEROX:NEW COMEDIC MARKETING APPROCH

 user 2008-02-13 at 1:35:00 pm Views: 61
  • #21338

    Xerox tries a comedic marketing approach
    (February 
    2008) — Pow! Zap! Biff!To push its line of solid inks, Xerox Corp. has
    a new group of super spokesmen — strongman InRedible, French flyer
    IncrediBleu, superspeedster InYellowible and tuxedoed team leader Mr.
    Black.The cartoon superheroes are the centerpiece of “Incredible Inc.
    Adventures,” an online viral marketing effort by the Rochester area’s
    fourth-largest employer to push its solid inks used in a variety of
    office printers.The Web site includes a Pac-Man-like game in which
    you’re a robotic vacuum cleaning up all the toner that conventional
    laser printers leave behind and an animated short film in comic book
    form detailing the adventures of the costumed heroes.To see the
    “Incredible Inc. Adventures,” go to
    http://www.office.xerox.com/incredibleinc/enus.html. ;