Xerox tries a comedic marketing approach (February
2008) — Pow! Zap! Biff!To push its line of solid inks, Xerox Corp. has
a new group of super spokesmen — strongman InRedible, French flyer
IncrediBleu, superspeedster InYellowible and tuxedoed team leader Mr.
Black.The cartoon superheroes are the centerpiece of “Incredible Inc.
Adventures,” an online viral marketing effort by the Rochester area’s
fourth-largest employer to push its solid inks used in a variety of
office printers.The Web site includes a Pac-Man-like game in which
you’re a robotic vacuum cleaning up all the toner that conventional
laser printers leave behind and an animated short film in comic book
form detailing the adventures of the costumed heroes.To see the
“Incredible Inc. Adventures,” go to http://www.office.xerox.com/incredibleinc/enus.html.