CANON INDIA LAUNCHES ORIGINAL INK CENTERS

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CANON INDIA LAUNCHES ORIGINAL INK CENTERS

 user 2008-02-15 at 1:28:00 pm Views: 47
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    Original Ink Centres Launched in India
    Mumbai, FeB, 2008 Canon India has announced the launch of Original Ink Centres (OICs) in India. The company has presently launched 18 OICs in the country including 15 in Delhi, 1 in Bangalore, 1 in Mumbai and 1 in Pune. The company aims to set up 55 such centres by June 2008.The original ink centre aims to increase consumer awareness about the advantages of using original inks for all inkjet printing products and making original inks easily available to the consumers.”Refilling, over a period of times, proves detrimental to the printers and AIOs. The Original Ink Centre is a significant step in Canon’s conscious attempt to help the customers in understanding the long-term benefits of using original inks,” said V. P. Sajeevan, assistant director (consumer systems products) from Canon India.The OIC unit comprises a point of sale area for cartridges alongwith information on current schemes, POS and also a consumable compatibility chart that helps customers to match their printer type with the right consumable. The originality of the consumables can be checked with lens provided on the unit to check the holograms.OICs can be identified through a signage outside the shop featuring the OIC logo. The logo has been designed on Kathakali, the traditional dance form of Kerala.