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 user 2008-03-11 at 1:53:01 pm Views: 36
  • #21525

    Samsung’s printing division expects to earn $4b revenues
    Electronics, the world’s leading electronics maker, expects its
    printing division’s revenue to touch $4 billion this year as it works
    to strengthen its position in the printer market.

    The company
    earned $3 billion globally, and $80 million from the Middle East and
    Africa (MEA), in this segment last year.It projects its Middle East and
    Africa printer sales to reach $150 million.”Samsung has taken the
    printer to a new level in artistic refinement. We are leading the way
    in printer design by offering highly-functional, stylish laser
    printers. This innovation will help to further strengthen our position
    in the premium printer market,” said Jang-Jae Lee, senior
    vice-president of Samsung’s digital printing division.According to IDC,
    Samsung has achieved No 2 two position both in colour laser printers
    and multifunction market share, moving up from being No 11 in colour
    laser multifunction in 2006.The firm unveiled a wide range of mono and
    colour laser printers in CeBIT.It also introduced what it described as
    the world’s smallest colour laser printer, the CLP 315. Samsung said
    the device was 34 centimetres high and operates at 45 decibels, quieter
    than an average conversation.

    New focus
    “Our strategy for
    this year is to shift focus from the small office home office [Soho]
    market to the corporate market, because the corporate sector is a huge
    market and demand for high-speed printers is strong and 60 per cent of
    the revenues come from the corporate segment,” said Hyun Jong Park,
    senior manager, sales and marketing group, digital printing
    division.The company has 12 per cent global market share and 20 per
    cent in the Middle East and Africa.”In Turkey, South Africa, the UAE
    and Iran we are growing 100 per cent year-on-year and these are the
    major markets in Middle East,” said Madhav Narayan, general manager,
    head of IT division sales and marketing, Samsung Gulf.According to
    Gartner and Lyra Research Data, the demand for inkjet printers stood at
    37 per cent and laser printers at 63 per cent in 2006. The demand for
    inkjet is expected to be 29 per cent and for laser at 71 per cent by
    2012.The global printer market will grow from $162 billion in 2006 to
    $208 billion in 2012 at an annual growth rate of 4.9 per cent.”We are
    taking the lead in introducing design-oriented products to consumers.
    We expect to become number one in Middle East within three years,” Park
    said.Samsung puts the Middle East’s laser printer growth at 10-12 per
    cent a year. Total volume of laser printers in Middle East is put at
    around 760,000 units compared to 700,000 units in 2007.