*NEWS*HP's NEW LATEX INK

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*NEWS*HP's NEW LATEX INK

 user 2008-03-12 at 1:32:00 pm Views: 34
  • #21683

    HP’s New Latex Ink
    Hewlett-Packard
    has been talking about developing new technologies lately, but the tech
    goliath hasn’t forgotten its most dependable source of cash: ink, and
    gallons of it.vj joshiSo this week–as part of the company’s initiative
    to make up for declining consumer and small-business printing by
    focusing on industrial printers–H-P announced a bunch of new print
    products. To this blog, the one that seems most different from past
    offerings is a latex ink developed for outdoor signs. Strangely, no one
    is saying right now what kind of machine will use it.At first glance,
    the ink appears to meet two of H-P’s most important criteria: it will
    likely be expensive (a H-P spokeswoman says no one else makes a
    comparable ink). And since it’s designed for large outdoor signs,
    businesses such as commercial printers and advertising signage
    companies should use plenty of it.The water-based latex ink is geared
    for use in large-format, waterproof outdoor signs. That’s one of
    several commercial-printing areas that H-P is moving into in an attempt
    to displace traditional analog technologies–like offset printing, which
    uses metal photographic plates and rubber rollers–with digital printers
    similar to large versions of home inkjet printers.H-P print chief
    Vyomesh Joshi tells the Business Technology Blog that a key marketing
    point for the water-based latex ink is that it doesn’t present the
    environmental problems–such as noxious smells and toxic fumes–which
    solvent-based outdoor inks are known for producing during both the
    production process and once the sign is completed.H-P won’t unveil the
    mystery machines that will use the new ink until May at the Drupa print
    exhibition, a giant printing show in Dusseldorf. Joshi said he’s
    confident that the new ink and the rest of H-P’s print initiative will
    quickly catch on with business customers. “This is a big deal,” he says.