*NEWS*PRICE EROSION HITS UK PRINTER MARKET

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*NEWS*PRICE EROSION HITS UK PRINTER MARKET

 user 2008-03-19 at 11:44:18 am Views: 63
  • #21545

    Price erosion hits UK print market
     March 2008 – Surrey, UKThe value
    of the UK consumer print hardware market fell by 13 percent in 2007
    according to latest figures released by research firm GfK.While volumes
    remained flat at almost 5 million units, the value fell to around £280
    million ($560 million), says the Gfk report. In December 2007, 25
    percent of all devices sold were priced at under £35 ($70).As expected,
    the shift from single function devices to MFPs was a big driver with
    MFPs accounting for 58 percent of all sales compared to 42 percent 18
    months ago.Commenting on the outlook for 2008, Neil Frackiewicz, senior
    account manager for printing hardware at GfK, said: “Though there will
    be some value props, I expect a similar level of value decline in the
    consumer printing market to that seen in 2007, with overall sales
    declining as the key inkjet multi-functional segment continues to
    mature.”