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 user 2003-11-16 at 10:33:00 am Views: 48
  • #8501
    CAP Ventures:Growth Opportunities in Office Document Solutions Market
     The office document solutions market is beginning to take shape. CAP Ventures estimates that the market in the United States was worth approximately $200 million in 2002, and expects it to grow to approximately $800 million by 2006. In a new white paper entitled Office Document Solutions: Blazing a Trail of Disruptive Innovation, CAP Ventures defines opportunities for office equipment providers and solution partners in this emerging market. This paper identifies core growth strategies for long-term profitability, based on fundamental principles of market development and disruptive innovation.

    “For companies in the mature office equipment arena to enjoy continued growth and success, disruption in a new market is a critical path,” commented Joel Mazza, an Associate Director at CAP Ventures. “The greatest disruptive opportunity available to today’s office equipment providers is with office document solutions.”

    In a direct comparison with established players in the IT industry, office equipment vendors may seem unable to compete in terms of products and technical expertise. Nevertheless, such a comparison overlooks the strengths of those same vendors when applied to the needs of small and medium-sized businesses (SMBs) as well as large independent enterprise workgroups.

    By offering lower-cost solutions that provide unique value, convenience, and ease-of-use to SMB customers, office equipment vendors can effectively and profitably capitalize on the document solutions opportunity. MFP and appliance-based document solutions offer a new value proposition that focuses on unique, distributed applications for routine document processes, enabled at substantially lower costs than traditional document management solutions.

    MFP and appliance-based document solutions provide unique value as intelligent, distributed resources, with low cost and sufficient performance for workgroups and departments. This makes these solutions particularly attractive to SMBs that cannot utilize or financially justify the comprehensive features of traditional vertical line-of-business and enterprise IT solutions.

    “The synergies between the attributes of these document solutions and the value and performance demands of underserved IT customers are a ripe combination for creating a new, disruptive market segment,” commented Mr. Mazza.