ROMANIAN PRINTER MARKET EXCEEDS EXPECTATIONS

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ROMANIAN PRINTER MARKET EXCEEDS EXPECTATIONS

 user 2008-04-03 at 2:45:13 pm Views: 69
  • #19764

     Romanian  Exceeds Expectations in 4Q 2007
    The Romanian hardcopy peripherals (HCP)
    market reached record levels in the fourth quarter of 2007, increasing
    more than 40 percent year on year in unit terms and over 55 percent in
    value to almost 230,000 units, worth about $66 million. The top 3
    vendors — HP, Canon, and Epson — were responsible for more than 82
    percent of total shipments.According to IDC, Romanian HCP market
    expansion probably peaked in 2007, with slightly slower but steady
    growth expected in the coming years.”The printer, copier, and MFP
    market in Romania exceeded all expectations in the last three months of
    2007,” said Dana Samson, research analyst, IDC Romania. “While the
    fourth quarter is traditionally very positive due to end-of-year
    marketing campaigns, this time the market also received a significant
    boost from bids for a series of very large public tenders.”Sales of
    multifunctional devices continued their fast expansion in annual terms
    in the fourth quarter of 2007, with shipments up 68.2%. In contrast,
    single-function printer shipments grew a marginal 5.5% year on year.
    Shipments of single-function copiers rose 50%, but accounted for only
    0.5% of the total Romanian market in the fourth
    quarter.”Multifunctional devices were definitely the hottest products
    on the market,” said Samson. “In the fourth quarter, MFPs continued to
    increase their market share at the expense of single-function devices
    and now account for two-thirds of the market, twice as much as
    single-function equipment.”As for printing technologies, inkjet
    continued to dominate the market in the fourth quarter of 2007, with
    71.2% of shipments. Monochromatic laser devices accounted for a quarter
    of the market, while color laser technology took only 2.5%.

    About this study
    IDC’s Romania Quarterly Hardcopy Peripherals Tracker provides detailed
    and timely information on the country’s markets for hardcopy
    peripherals (printers, MFPs, single-function copiers). The
    comprehensive database details changes and trends in the market and
    includes powerful query filters and essential market intelligence that
    let users generate actionable insight to plan short- and long-term
    strategies.