CANON RAISES 27,000EUROS FOR BRITISH RED CROSS

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CANON RAISES 27,000EUROS FOR BRITISH RED CROSS

 user 2008-04-09 at 1:10:06 pm Views: 73
  • #19727

    Canon Raises £27,000 for British Red Cross
    Canon
    PowerShot A460Canon has raised £27,205 for the British Red Cross from
    sales of the red Canon PowerShot A460 digital camera in selected Tesco
    stores. Selling over 5000 units, Canon donated £5 from the sale of each
    camera. The money raised will be spent on essential British Red Cross
    services in local communities in the UK.
    Canon raises over £27,000 for British Red Cross through sales of red digital camera in Tesco

    For every red Canon Digital PowerShot A460 sold in Tesco stores, Canon donated £5 to the British Red Cross

    Canon
    announced today (4 April) that it has raised £27,205 for the British
    Red Cross from sales of the red Canon PowerShot A460 digital camera in
    selected Tesco stores. Selling over 5000 units, Canon donated £5 from
    the sale of stylish, user-friendly 5.0 megapixel cameras to the British
    Red Cross to fund essential services in the UK.

    Canon, a
    world-leader in imaging and information technology solutions, lent its
    support to the British Red Cross Tesco Charity of the Year 2007
    partnership to help raise £2million to fund crisis care in local
    neighbourhoods across the UK. All the money raised through the
    partnership will be locally spent on first aid training, emergency
    equipment and care in the home services.

    The PowerShot A460 has
    direct print capabilities so can be connected to any PictBridge
    compatible printer to get lab quality photos in seconds – without the
    need for a PC.

    The money raised will be spent on essential British Red Cross services in local communities in the UK, including –
    o
    ‘Care in the Home’ services – Red Cross volunteers providing short-term
    care and support in the home for people after an accident or illness,
    giving them the confidence to continue their daily lives
    o
    Life-changing emergency equipment – ranging from wheelchairs to
    ambulances, used to help people in crisis situations such as accidents,
    illness, fire and flood
    o Life-saving skills – providing vulnerable
    people with essential first aid skills so they are better prepared to
    respond to emergencies in their communities

    The British Red
    Cross has previously benefited from a partnership with Canon and linked
    up to great effect on three Canon celebrity photography competitions –
    The Other Side of the Lens (2003), The Other Side of Football (2005),
    The Other Side of Fashion (2006) and The We Speak Image Fashion Capsule
    Collection from leading British fashion designer Matthew Williamson
    (2007).

    For more information, please visit http://www.redcross.org.uk/tesco

    Tesco/British Red Cross partnership
    • The British Red Cross was Tesco Charity of the Year for 2007
    • The theme for the Tesco and British Red Cross Charity of the Year partnership was ‘Crisis Care in your Neighbourhood’
    • Tesco and the British Red Cross have raised over £2m to help people in crisis in your neighbourhood
    The British Red Cross

    The British Red Cross helps people in crisis, whoever and wherever they
    are. We are part of a global voluntary network, responding to
    conflicts, natural disasters and individual emergencies. We enable
    vulnerable people in the UK and abroad to prepare for and withstand
    emergencies in their own communities. And when the crisis is over, we
    help them to recover and move on with their lives
    • To find out more about the British Red Cross, or how to become a volunteer – go to http://www.redcross.org.uk
    Canon

    The British Red Cross is Canon’s humanitarian charity partner and Canon
    will provide support for thirteen Red Cross societies across Europe,
    with a particular focus on new and existing Red Cross youth projects
    that support and educate young people to deal with the issues they face
    in today’s society. The funds donated by Canon as part of this European
    partnership will go to a broad range of local youth projects across
    Europe
    • The fundamental principles of the Red Cross movement, which
    include humanity, unity and impartiality; and Canon’s corporate ethos
    Kyosei, living and working together for the common good, complement
    each other perfectly
    • For more information on Canon products visit http://www.canon.co.uk/products_solutions

    About Canon (UK) Limited
    Canon
    is a world-leading innovator and provider of imaging and information
    technology solutions for the home and office environments.

    Canon
    has a global philosophy of Kyosei – living and working together for the
    common good, which clearly demonstrates commitment to customers, staff
    and the environment shared by all.

    Canon (UK) Ltd is the UK
    marketing and sales operation for global company based in Tokyo,
    Japan.  In the UK Canon employs around 1,800 people in various
    locations including Ireland.

    The main business focus for Canon
    (UK) Ltd is in two clearly defined market segments: Business Solutions
    covering both the office and professional printing environments
    (including: multifunctional printers, IT consultation, photocopiers,
    printers, large format printers, fax machines, document management
    hardware & software) and Consumer Imaging (input solutions: film
    and digital SLR cameras, digital still compact cameras, camcorders,
    binoculars, calculators and scanners; and output solutions: Inkjet and
    laser printers, faxes, desktop all-in-ones and multimedia projectors). 
    Broadcast Division is an extension of our product portfolio covering
    the supply and servicing of professional lenses and their accessories
    to the Television Broadcasting environment.

    Further information about Canon UK Ltd is available at: http://www.canon.co.uk