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 user 2008-04-09 at 1:12:03 pm Views: 34
  • #19829

    Oki shifts its regional base to the UAE
    The decline in the inkjet market comes at a time when the total Middle East regional printer market has seen rapid growth from $70.8m to $88.5m. Oki’s expertise in providing solutions for the SMB businesses is complemented by the growth in the Middle East’s SMB market, Ross added.“Oki’s products have been targeting SMBs by encouraging them to go for the in-house printing option rather than outsourcing their printing needs,” Ross said.“Our products are flexible, easy to use and are packed with a variety of bundled software applications that assist in managing colour, network, printer resources, and that make designing office documents as easy as possible.”

    Laidlaw said: “If you are an SMB or SME and you need to print business cards or banners, then you can just buy one of these printers and print only those that you need. It is not only affordable, it also makes sense to print only those you need instead of printing hundreds but in the end just throwing some of them away as you have to change the phone number or address or title.”

    Ross added: “Therefore SMBs are discovering that by purchasing a network capable Oki Printer or multi function product makes a great deal of sense over inkjet printers and provides better value than other office printers in the same class.” According to Ross, Oki has expanded its market share to take a number two slot in the Middle East A3 colour printer market. Worldwide, Oki occupies the No 2 position in the SIDM market.“Our SIDM printer revenues in the Middle East have grown by a massive 115 per cent from calendar year 2006 to 2007,” he added.  “For the colour printing market, advanced technologies and applications allow Oki to bring to market fast and high quality printing solutions that benefit business not just today but long into the future. Our Digital Light Emitting Diode (LED) technology offers superior results, producing sharper, crisper text and graphics and is the only print imaging system that carries a manufacturer’s lifetime warranty.