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 user 2008-04-09 at 1:12:42 pm Views: 37
  • #19405

    Oki shifts its regional base to the UAE
    decline in the inkjet market comes at a time when the total Middle East
    regional printer market has seen rapid growth from $70.8m to $88.5m.
    Oki’s expertise in providing solutions for the SMB businesses is
    complemented by the growth in the Middle East’s SMB market, Ross
    added.“Oki’s products have been targeting SMBs by encouraging them to
    go for the in-house printing option rather than outsourcing their
    printing needs,” Ross said.“Our products are flexible, easy to use and
    are packed with a variety of bundled software applications that assist
    in managing colour, network, printer resources, and that make designing
    office documents as easy as possible.”

    Laidlaw said: “If you are
    an SMB or SME and you need to print business cards or banners, then you
    can just buy one of these printers and print only those that you need.
    It is not only affordable, it also makes sense to print only those you
    need instead of printing hundreds but in the end just throwing some of
    them away as you have to change the phone number or address or title.”

    added: “Therefore SMBs are discovering that by purchasing a network
    capable Oki Printer or multi function product makes a great deal of
    sense over inkjet printers and provides better value than other office
    printers in the same class.” According to Ross, Oki has expanded its
    market share to take a number two slot in the Middle East A3 colour
    printer market. Worldwide, Oki occupies the No 2 position in the SIDM
    market.“Our SIDM printer revenues in the Middle East have grown by a
    massive 115 per cent from calendar year 2006 to 2007,” he added.  “For
    the colour printing market, advanced technologies and applications
    allow Oki to bring to market fast and high quality printing solutions
    that benefit business not just today but long into the future. Our
    Digital Light Emitting Diode (LED) technology offers superior results,
    producing sharper, crisper text and graphics and is the only print
    imaging system that carries a manufacturer’s lifetime warranty.