WINNERS AND LOSERS IN THE OEM PRINTER INDUSTRY

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WINNERS AND LOSERS IN THE OEM PRINTER INDUSTRY

 user 2008-04-10 at 11:08:00 am Views: 44
  • #19624

    Winners and losers in printer market
    HP move to inkjets may hurt Canon, analyst says
    Korea’s
    Samsung saw a sharp increase in its share of the laser printer market
    last year, while Japanese competitor, Epson, recovered losses in the
    inkjet printer market, according to market watchers.

    Seiko Epson
    pushed its inkjet market share above 20 per cent for the first time in
    two years, following an internal restructuring drive, according to a
    report published this week by researchers from Japan’s largest
    brokerage, Nomura Securities.Generally, growth in sales of all printer
    types was weak in the last quarter of 2007, with a decade of rising
    sales of color laser printers finally coming to an end, said
    Tokyo-based Nomura analyst, Tetsuya Wadaki.

    A shift in strategy
    at printer giant, HP, may spell trouble for leading laser printing
    technology supplier, Canon.“In the fourth quarter, Canon, the sector’s
    top company on a printer engine basis, saw continued contraction at its
    laser printer business. Hewlett Packard, which has strong links with
    Canon, is actively making the shift from laser printers to inkjet
    printers, and we think this represents a risk for Canon’s earnings over
    the medium term”, said Wadaki. HP and Canon’s sales have also been
    impacted by a slowdown in the North American market“We think the shift
    to inkjet products has the potential to dramatically change the balance
    of power in the office equipment sector”, he added.

    HP is
    attempting to bring its inkjet technology into other office equipment
    markets, such as copiers and print-on-demand systems. However, the
    company has so far only managed to establish a toehold of about one per
    cent of the North American copier market, according to Nomura.