*NEWS*SRI-LANKA:TONER COUNTERFEITERS HUNTED BY TOSHIBA

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*NEWS*SRI-LANKA:TONER COUNTERFEITERS HUNTED BY TOSHIBA

 user 2008-04-25 at 3:48:00 pm Views: 44
  • #19435
    Sri Lanka counterfeiters hunted by Toshiba
    April
    25, 2008 – Vendors selling fake ink cartridges in Sri Lanka under the
    Toshiba trademark are being hunted and prosecuted, regional Toshiba
    officials said in Colombo.The technology firm will prosecute vendors
    importing and selling counterfeit Toshiba products under the
    Intellectual Property Laws in Sri Lanka, Jeevantha Jayatilake, legal
    representative for Toshiba in Sri Lanka said.If found guilty, vendors
    face a two-year jail term or a fine of 500,000 rupees, or both,
    Jayatilake said.The company has raided shops and has filed four law
    suits in which defendants of two suits have pleaded guilty, he said.

    Toshiba
    estimates counterfeit toners make up nearly ten percent of the one
    billion rupee annual sales of toner and copiers sales in Sri
    Lanka.Counterfeiters have the technology to even produce a holographic
    sticker that changes colour when looked at from different angles, a
    representatives of Toshiba Singapore said.The company has now built
    chips into the toners to enable vendors and buyers distinguish
    authentic toners from the counterfeits, officials said.Toshiba which
    has 35 percent market share for copiers in Sri Lanka plans to push for
    further raids in Colombo and the suburbs.Toshiba has so far pushed for
    raids in China, Hong Kong, Singapore and the Middle East.Makers of
    computer printers, especially of ink-jet printers have developed a
    business strategy of keeping low margins on machines, and recovering
    the profits from over-pricing toner cartridges.This gives an incentive
    for other firms to supply re-fills.